Remember that saying: Good word travels fast? It turns out this is true now more than ever. And a good word from a proper influencer can make wonders for your campaign.
With the growing power of social media, influencers got themselves celebrity status. Their voices are loud, their reach pretty wide, and their social channels often turn into a fan-based community of followers.
What does this mean for advertisers and affiliate marketers?
One word – opportunity. To Mexico Phone Number List grasp the attention of huge audiences and present them with their offers. To establish a relationship of trust with brand new users almost instantly – based on the influencer’s endorsement and support.
With a well-thought-out influencer marketing strategy and reliable influencer marketing platform at your disposal, you can skyrocket your campaign performance.
What is influencer marketing?
Influencer marketing is a type of social media marketing that entirely revolves around a person considered to have a great impact on his/her social media followers.
The backbone of this marketing approach lies in the trust social media users have in this specific persona, which makes influencers’ recommendations legitimate and super reliable.
Moreover, their opinion is often taken as social proof that works best in terms of nudging the users to give it a go and invest in a concrete product or service.
We wrote about influencer marketing a while back – we explained what it is and what are its main advantages. Check the post below and learn how it works within this 3-step guide:
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How do marketers use influencer marketing?
The biggest strength of an influencer lies in their credibility. That, and their big audience base represent a powerful tide that has the capacity to lure new interested parties with the smallest of efforts.
Which is why advertisers, affiliate marketers, and media buyers reach out to popular social media content creators with a plea to publicly endorse and promote specific products or services.
This can be done by influencers conducting a promotion on their social channels (the usual scenario), but marketers can also attach their faces to ad creatives to attract more attention. Or reuse their social comments and reviews by including them into pre-landers. For example.
Note: Clearly. You will need to have a clear understanding with a creator. And permission to use their name, image, or materials within your campaign.
The truth is, collaboration with influencers allows you to grow new affiliate sales channels, plus, you can “use” influencers to enter new markets easier than you probably thought possible.
To get a picture of what numbers you will be dealing with, there are some estimations on influencers’ average rates → for Instagram posts you will have to pay between $500 and $10.000 (depending mostly on the number of followers); for TikTok video, the average cost is $2.700, and for YouTube content rates are even higher – from $5.000 (mid-tier influencers) to $20.000 (macro-influencers).
What are influencer marketing platforms?
These platforms are software that are Direktori AGB designed to help advertisers create and kick-start influencer marketing campaigns.
Connecting brands with influencers is one of the most important aspects these platforms bring, given they serve as a marketplace for finding and establishing quality partnerships. But they offer so much more – help with developing an influencer marketing strategy, tracking campaign performance, providing real-time data analysis, covering payments for influencers, etc.
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depending on the deal, you handle the payment of an influencer in the end
Note: Be aware that this is a rough scratch of what starting a campaign through an influencer marketing platform looks like. Clearly, each platform has its own set of rules.
Top influencer marketing platforms to rely on
Here’s a list of the very best platforms you can use as jumping boards when you feel ready to dive into influencer marketing strategizing.
#1 Upfluence
Upfluence is a perfect place for influencer discovery. This platform offers the ability to search through thousands of vetted creators, some of whom, might happen, already love your brand, and pick the right ones based on their content, audience and their performance metrics.
Their easy-to-use interface will present all the influencer campaign data (total clicks and views, click-through rate, and influencer’s engagement rate), with tools in place to monitor and manage it. Plus you can track sales and ROI automatically.
Cool features:
AI-powered mailing assistant to communicate with influencers you would like to work with and streamline the hiring process
Engagement rate calculator and fake followers check
Historical performance metrics on influencers and their audiences
Easy e-commerce and marketing tools integration
#2 Tagger
Trusted by some of the world’s largest brands and agencies, Tagger by Sprout Social is a great tool to drive influencer marketing strategies. It allows you to find the right influencer through an advanced search that places alignment between influencer and brand values in the main focus. Their extensive database has thousands of search filter combinations.
You can activate and scale your influencer marketing campaigns with customizable workflows. Multiple-team collaboration for perfect campaign execution, performance checking, ROI measurements, reports and deep analytics is what you can count on with Tagger.
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Cool features:
Social intelligence engine for trends monitoring and influencer data analysis
Affinity engine that uses machine learning and audience psychographics to identify a strong affinity among specific brands and creators
Campaign management tool for achieving a 100% customizable campaign flow
Platform integrations – this allows to import ad data from Meta platforms for instance, and get an overall campaign performance stats in one place
Numbers: 11+ million authentic social profiles, 10+ billion social posts, 10 platform languages available.
#3 Brandwatch
Finding the right influencer for your business can be difficult. With that in mind, Brandwatch created a system that makes it possible to locate social media creators suitable for your brand, based on the metrics and topics you believe are the most important. There are 30+ million creators from Instagram, YouTube, TikTok and other social platforms in their database.
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And when you do establish a collaboration, you can track the performance and ROI metrics across all major social networks, and even get customizable reports you can share with other parties via shareable URLs.
Cool features:
Iris, the AI companion – to help with research or content creation
Advanced search by interest, brand affinities, prior work, credibility, etc.
Branded campaign reporting in 13 different languages
Private influencer network + customizable influencer onboarding process
#4 Grin
Here’s another influencer marketing platform you can use to recruit social media creators and include them in your campaign to boost its performance. With six years of experience, they have a good understanding of all the processes within the influencer marketing sphere, so they managed to cover all the bases.
This tool is all about helping brands thrive in a modern-day creator economy. Grin believes it’s essential to establish a true and trusted partnership, it cannot be a random pick, because users can smell a phony a mile away, and that could harm the reputation of both sides.
Cool features:
Ability to integrate social platforms, communication tools, and eCommerce solutions
Collect and repurpose everything content creators post across social
Super simple relationship management tool for nurturing authentic brand relationships
Influencer analysis that covers all engagement metrics
#5 Afluencer
Looking for a safe and trusted marketplace where brands and creators meet? Afluencer is the place to go. Define your own criteria – interests, demographics, channels, number of followers, whatever you think is crucial to make the best match. Afluencer has 71 interest categories, so you can narrow down the search easily.
The whole process is very simple. Social creators create a profile at Afluencer, brands search for them based on their requirements, contact influencers, and collaboration is concluded. Or you can simply offer a collab and see who applies.
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Cool features:
All collab opportunities enlisted under the “Popular Programs” category
Influencer spotlights – to get to know more about potential partners
Direct communication with influencers via chat room
#6 Influencity
One hub to make the whole streamline neat and sweet. Influencity allows you to pinpoint ideal creators, access unbiased stats fast, to organize and manage influencers, and analyze campaign performance on the go. You can also optimize it and integrate it with the Shopify store.
The tool makes sure you save money and time, but also it boosts campaign results in just a couple of steps. The best thing is that you can create and customize your influencer marketing pool. And what the platform promises is usability and support, all the way through.
Cool features:
Unlocked insights that show metrics not available on social media
Creator opt-in page – to easily find creators who already believe in your brand
Advanced audience analytics tools (discovers fake followers among other things)
#7 Later
What used to be Mavrck is now called Later Influence – its the same service but rebranded to better represent the company s values and current growth path. This is one of the award-winning platforms that can simplify your day-to-day influencer management .bring you insightful reports and deliver real results.
Their database includes micro-influencers as well as big social media names, but they were all verified and passed the selection process before being included in Later’s listings. Also. Later offers an SMM app to navigate you through the demanding and chaotic world of social media.
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Cool features:
Built-in creator identification and authentication
Automated campaign applications and recruitment tools
20 filters to customize your search
Track and refer conversions with their trackable codes
#8 Creator.co
