The first rule is simple: Make sure you only get the best backlinks from authoritative sources.
For this purpose, you need a well-developed backlink campaign that is focused on the most superior backlinks and is driven by data.
Want to push your website beyond the limits?
I’ll show you how the right backlink campaign can send you soaring up the SERPs.
Developing a successful link building campaign is not something you can do alone.
This is where SEOptimer steps in.
This all-in-one backlink management platform has everything you need to maintain a healthy backlink profile that search engines love. More importantly, it can help you develop a repeatable link building system that can boost your rankings.
Here’s how to use Monitor Backlinks to develop your most powerful backlink campaign to date:
1. Determine the Keywords You Are Already Ranking For
One of the quickest ways to achieve high rankings in search is to focus on keywords you already rank for .
It may sound impossible, but ranking for keywords without an active link building campaign is more plausible than you might think.
Remember that search engines love quality content. If you offer valuable, relevant, and insightful writing, you will naturally receive backlinks from people who enjoy it .
This, in turn, will increase your chances of faster indexing and ranking in the SERPs.
SEOptimer can help you find these valuable opportunities for higher rankings. In the “Keyword Tracking” section, scroll down to find a list of keywords you’ve added and are currently ranking for:
If your website has been live for a while, you may already be ranking for hundreds or even thousands of keywords.
2. Prioritize the Most Profitable Keywords
In SEOptimer, you can also see important rcs data metrics regarding the keywords you already rank for.
This includes position, estimated monthly search volume, and traffic.
In terms of ROI, keywords with a decent amount of monthly search volume generally have the greatest value.
The next step is to look at the pages that are ranking for these profitable keywords.
Under the “Page Rank” column, you can identify the content that ranks for the keyword as well as their placement in the SERP.
At this point, it’s a good idea to review your content’s on-page optimization . If it’s ranking naturally with little to no SEO, imagine what it would do if you actually put in some work!
Here are some basic on-page optimization techniques you may have missed:
- Use keywords as subheadings in posts
- Enter keywords near the beginning of the permalink
- Enter keywords in the post title
- Make sure the keyword appears other best drag-and-drop web editors at least once throughout the post.
- Mention your focus keyword in the meta description
You can then target these page URLs in your link building campaign. All you need is a tailored content strategy for your target keywords and an authoritative website for the actual link.
This begs the question: Where can you find authoritative websites for your link building content ?
To answer this, we turn to one of the oldest tricks in the book when it comes to marketing—competitor research .
3. Find Websites That Rank Higher Than Yours
What’s brilliant about SEOptimer is that cell phone number it doesn’t just monitor your own backlink profile. Once you ’ve identified your top competitors , you can also monitor and analyze theirs as well.
First, you need to find pages that rank higher than you for your main keyword . The simplest approach, of course, is to do a quick Google search.