The end of the year for us means not only taking stock, but also preparing the arsenal for the next 365 days. As every year, this year we want to share with you what we saw in our crystal ball, so here they are – B2B marketing trends 2024. Turn them into successful marketing strategies and polished lead generation campaigns and kick off the new year in a way that will give you a head start from the very first days. Let’s go.
Emotion and authenticity or when clients are overwhelmed by facts and figures
B2B Marketing Trends 2024, Trend 1:
Our “lead magnet” mantra is that B2B is not B2C . A marketer who follows only the laws of B2C marketing cannot, according to our experience, be a successful B2B marketer. But that doesn’t stop us from being inspired by B2C marketing. Because these vastly different disciplines have one thing in common. Their audience is people. In B2C marketing, it’s consumers, in B2B, it’s decision makers, but still people .
In the B2B sector, we increasingly see clients being overwhelmed office 365 database by information, numbers and statistics. Their “rational brain” is simply too busy. Although it is good in B2B marketing to emphasize communicating the business value of your product or service, to speak clearly and concisely and ideally to substantiate your claims with relevant results and case studies, we have a tip for you – slow down from time to time .
Get inspired in B2C and try emotional storytelling in B2B . Use your and your client’s stories to evoke emotions in your audience. Talk about interests, dreams and attitudes.
how do you do that if it hasn’t been a marketing priority until now?
- Know who you are telling your story to. What are the challenges and needs of your audience?
- Share stories of your satisfied clients who overcame their what is seo and why is it important? business challenges thanks to you.
- Don’t underestimate the power of humor.
Insider tip: If you haven’t focused on social networks yet , give them a chance. For example, on Linkedin you will get to know your audience intimately and at the same time you will be in direct contact with them. At the same time, it is a great environment for sharing information about your company, stories of your employees and content that will entertain . At Lead Magnet, what worked best for us was mixing different types of content – informative and sales, photos from events in the company, opinion posts of a more personal nature when ghostwriting, etc.
Video content – ideally one that displays well on mobile devices
B2B marketing trends Let’s face it, current B2B marketing is a lot about business to consumer reviews text content. What about that? The solution is not to say bye bye to copywriters, but to mix up your content and try videos in addition to the text and image classics . Did you know that the average person watches online videos for about 17 hours a week ? Take advantage of this and grab a piece of this gingerbread house for yourself, or rather for your business.
Insider tip: Make sure your video content is “mobile-friendly”. In addition to the above, it has been shown that 75% of people watch videos on mobile devices . At Lead Magnet, we recommend that you think about how important sound is to your video. We did a mini-survey within our team and found that more or less everyone watches videos on the web without sound. So for us, if you have a video, then with subtitles . In addition, it is another step towards improving your SEO , because subtitles are also texts that can be optimized. Win win.