As we (hopefully!) sprint toward the coronavirus finish line, business owners and online marketers continue to look for smart ways to keep their conversions high.
I’ve put together 8 Ways eight ways you can give your conversion a serious boost in these unusual times.
Analyze popular topics and keywords
How can you increase your conversion during the pandemic? It starts with analyzing popular topics and keywords.
With so much media attention surrounding the pandemic, it’s only natural that people are searching online for more information. This gives you a lot of opportunity to sharpen your SEO and content strategy . You can build closer relationships with potential customers during these difficult times by connecting their COVID-related concerns to your product.
Use keyword tools to determine what coronavirus-related content is popular. Then, segment your audience based on the keywords and topics they’re interested in to deliver more personalized content.
Share content related to the coronavirus
After you’ve analyzed popular keywords and Select the accurate phone number list contact lists for your products and services. We provides 100% verified data with a lot more qualitative at low price. 24/7 customer service on all plans If you america cell phone number list want to take your business further than let us come in and we can provide our phone number list database. From Permissioned Sites – We gather all the information and data that any advertiser needs to promote their business or sales related queries (you can earn leads) for both good database quality & quantity available at fingertips. topics, it’s time to create articles and/or videos related to the virus. By sharing coronavirus-related tips and blog posts, you’ll show your audience that you’re aware of their concerns and care about their well-being.
And if you are thinking: ‘But my product is not at all suitable to make a connection with corona’, then you are probably wrong. I think that almost every type of company can offer relevance in these times. I will give some examples:
Do you have a restaurant that is forced to remain closed due to the pandemic?
Optimize your SEO and content around terms like ‘take-out’ and ‘food delivery’. On-page SEO is what we call this tactic where you let well-chosen keywords appear here and there on a page.
Do you have a bike shop that is allowed to open on a limited basis? Open a webshop, offer your customers advice in a video chat and write blogs about the benefits of cycling during a virus outbreak.
Do you have a communications agency? Offer to help your clients remotely, give them tips in your blogs and newsletters to get through the crisis, and encourage them to have a webshop built to compensate for the closure of the physical store.
Use multiple communication channels to promote your content, so that they reach a larger audience. If you have written blogs, share them on your social media and via your newsletter. If you have posted a useful video on YouTube, place it in a blog on your website. This way you can significantly increase your conversion during the pandemic!
Photo source: Obi Onyeador on Unsplash
Don’t overemphasize that you want to sell something
I know you want to sell your product or service, but you have to realize that in times of COVID it is less appropriate to shout loudly that people should buy from you. Be prepared to change your marketing strategy. If you focus only on making profit, it can have a counterproductive effect. So what should you do?
Show support and compassion instead of pitching your products.
Even the largest multinationals are showing their support in the fight against the coronavirus pandemic. Burberry, Dior and Zara are using their factories to make masks and hospital gowns for healthcare workers. The world’s largest luxury conglomerate, LVMH, donated $2.2 million to the Chinese Red Cross. Hermes, Prada, Versace and many other brands are donating millions of dollars to fight the coronavirus pandemic.
Ask yourself, “How can you support your customers during this time?” Your support doesn’t have to be measured in millions of dollars to show that you care. For example, you can provide some of your services for free during the pandemic. I know a bike shop in Antwerp that is lending cargo bikes for free to local entrepreneurs who have had to temporarily close their shop and want to do home delivery. And our own company, Motionmill, is offering free video chat consultation sessions to entrepreneurs who are at their wits’ end.
By making your products or services available for free, you will gain grateful customers who will pay you for the service after the crisis is over. Alternatively, you can offer free educational materials related to your industry, such as webinars and interviews.
Being generous, ironically, is a great way to increase your conversion during the pandemic!
4. Update your ad copy
Simply rewriting your ad copy to reflect the current situation can have a big impact. Just like ads that mention geographic location, ads that mention the ongoing crisis or pandemic can have a positive impact on your conversions. You’ll see an even bigger lift in conversions when you mention a discount or free product or service in your ads.
Photo source: Caio on Pexels
5. Take an omnichannel approach
Omnichannel marketing can help you keep your conversions up. This type of marketing involves communicating with your audience regularly through more than one channel. Common communication channels include mobile apps, email, website, social media, text messages, and so on.
It is important to ensure that you can reach your audience during the coronavirus outbreak. Through omnichannel communication, you can stay in touch with existing customers and engage with potential customers. In addition, you will see more conversions, as customers can choose where and when to make a purchase.
6. Keep your audience informed
Keeping your prospects and existing customers informed is another way to maintain high conversion rates. Many brands struggle with production and delivery delays. Keeping your audience informed of potential delays is the best thing you can do to reduce frustration.
A great example of a good corona update is given by the Antwerp bike shop De Geus on their website. Under the title ‘ Long waiting times for bikes? We explain! ‘ they communicate openly and honestly with their customers why the delivery of bikes is delayed.
Make sure to post regular updates on your website chile telegram material about possible delays or other COVID-related issues. It is also important to show your adjusted workplace policies to your audience. Emphasize that you are keeping your employees safe.
7. Use relevant images to increase conversions during the pandemic
Adding relevant images to your content can help draw attention to your website, but you need to be careful and make sure you use visuals appropriately.
For example, you can create infographics or safety recommendations regarding the use of your products. Show how your customers can safely use the products in a fun and easy way, even in times of crisis.
Do you have team photos on your website? Replacing aob directory them with ones that show your colleagues wearing masks and maintaining social distancing can help boost your image as a responsible company.
Photo source: Jasper Léonard / Cycling De Geus
8. Don’t forget your loyal customers
I don’t want to say that you shouldn’t try to attract new customers, but in times of crisis you should above all try to retain loyal customers. After all, it costs you much less time and money to retain an existing customer than to find a new one.
It is important to nurture and engage your loyal customers so that they stay with you after the pandemic.
Use data to analyze current customers. Look at their past purchasing behavior to identify patterns that allow you to segment them. Use these insights to predict conversion rates for each segment. Tailor your communications to these insights.
