A sales funnel is a model that helps businesses organize the customer journey from first encountering a brand to making a purchase. Visually, a funnel has a wide top that gradually narrows toward the bottom. peru mobile database At the top of the funnel are those who have just learned about your brand or content, and at the bottom are those who are ready to make a purchase.
The main stages of the funnel include:
- Attention-grabbing (TOFU — Top of Funnel): This stage aims to ensure that the maximum number of people learn about your product or service.
- Engagement (MOFU — Middle of Funnel): Here you are trying to engage your audience more deeply and help them learn more about your brand.
- Decision Making (BOFU — Bottom of Funnel): This stage is aimed at those who are already ready to make a purchase but need additional incentives.
Why a sales funnel is important for business
The sales funnel allows you to better understand at what stage your potential customers are. using artificial intelligence This helps to build the right communication strategy. For example, you will not immediately offer a product to those who have just learned about your brand. First, they need more information, more confidence. The funnel helps you understand this process and adjust the content for each stage.
Additionally, a funnel allows you to track how your audience moves from one stage to the next, helping you understand what content works best at each stage and where to focus.
Content Marketing on YouTube
What is content marketing on YouTube?
Content marketing on YouTube is about creating videos that address your audience’s needs, rather than direct advertising. These can be educational ws database videos, product reviews, Q&A videos, or even entertaining videos. The main goal is to engage your audience and make them want to learn more about your products or services.
Content marketing differs from traditional
Advertising in that it builds long-term relationships with viewers, rather than just trying to sell something immediately. This is especially important on YouTube, as people don’t like aggressive advertising — they’re looking for useful information or interesting videos.
In our YOUTA Agency team, we approach
working on YouTube as if it were influencer marketing, but on the brand’s own channel. This helps to avoid a situation where a corporate blog is confused with a direct advertising tool. It often happens that in pursuit of a quick return on investment in content, companies start to fill their videos with advertising. This scares off the audience and creates a situation where the corporate YouTube channel does not work