Once you’ve captured their attention, it’s time to engage them and keep them on your channel. To do this, you need to create videos that delve deeper into the topic your audience is looking for. For example, if your first video was a general “How to Start a Business” video, your engagement video might be “5 Important Steps to Starting a Business Successfully.”
These can also be longer videos with
A deeper dive into the topic. For example, at the first stage of the funnel you created a short dynamic video on the topic “How to move into IT when you’re 30”, where a real IT specialist shares his experience briefly and concisely. And at the second stage, you can mention in this video a webinar, podcast or other format that already reveals the topic in more detail and provides real practical recommendations guatemala mobile database and expertise. This approach helps to gradually guide the viewer through the funnel, providing him with more and more useful information at each stage. Of course, the further you go, the more the funnel narrows and not everyone will reach the more detailed videos.
Don’t forget to engage with viewers through comment
Ask questions in the video, and use cards and end screens to redirect viewers to other useful content.
Stage 3: Decision making
At this stage, viewers are using ai to create videos: experience with heygen already interested in your product or service, but they need the final push to make a purchase. This is where detailed reviews, product or service comparisons, and testimonials from satisfied customers come to the rescue. Social proof and product usage examples can be crucial. But it’s not necessary to post a review taken on a smartphone against a white wall. It can be part of more interesting and full-fledged content. I can recommend a separate article about reviews .
For example, instead of a regular review, you can show how your product solves a specific problem and add testimonials from customers who are already using it.
Stage 4: Action
The final step is a call to action. Your video should include a clear call to action: “Click the link to buy” or “Sign up for a free trial.” You can also use landing ws database pages or special offers that increase the chances of conversion. This will also allow you to profitably target the same potential buyers, but on other platforms, realizing a wider marketing reach.
There are certain consumer patterns that can lead to an instant purchase. For example, a person searches Google for a review of a new smartphone, and you are a gadget store. Along with the review, you provide a link to this product in the description with a good price, and an instant “match” can occur. The person sees the smartphone, gets all the necessary information, and is immediately ready to make a purchase.
But there are other cases where attention is attracted in content marketing on YouTube, but demand may be delayed. For example, if you are a brand that produces kitchen appliances and you run a cooking vlog. A person looking for a recipe may find your video, and in addition to the recipe, they will pay attention to the appliance you use – for example, a blender. Will they buy this blender right away, or will they click on the link? Not sure. But if you make an impression, then when they see your blender on store shelves or in the marketplace, they will be more inclined to buy, because they will have formed a certain relationship with your brand.