While Google Analytics focuses on user behavior, Google Search Console can give you a more technical approach to how search engines perceive your website. This tool allows you to, among many other things, observe the following things:
- Monitor Google Presence – Shows which search terms are driving impressions and clicks to your site, which is key to understanding whether your keywords are ranking well.
- Identify crawl errors – With this, you can detect indexing or crawling belize telegram data issues on your site, which could be preventing Google from correctly ranking your pages.
- Improve speed and mobile experience : Search Console provides reports on your site’s performance on mobile devices, a crucial metric given that Google highly values mobile user experience.
Ahrefs Ahrefs is an essential tool
For competitor analysis and backlink research, two critical factors in any SEO strategy. Its main function is to analyze inbound links (backlinks ) to a website, as quality links are one of the most important factors for search slovakia business directory engines like Google. On top of that, you can also run keyword research, allowing you to optimize your content strategy.
Semrush
Semrush is another comprehensive tool, very similar to Ahrefs , being its main competition, that offers a variety of functionalities to cover different aspects of SEO, such as keyword research, with data and search volumes, as well as search intent (whether it is informational or transactional).
It is possible to monitor sales funnel basics what is a sales funnel? the competition and perform technical audits, viewing broken links, crawling errors and recommendations to improve loading speed and usability.
Screaming Frog
Screaming Frog is a crawling tool that allows you to analyze a website like a search engine would. It is especially useful for identifying technical issues that can affect SEO . Some of its main functions revolve around detecting broken links, analyzing metadata (allowing you to find out about long titles and short meta descriptions, for example).
With Screaming Frog, you can also analyze duplicate or short content, which is one of the main aspects that negatively affect SEO. It is a PC software, so you can download it from their official website.