Many people talk about SEO and its importance for optimizing websites. But what is SEO and what implications can it have on our company’s results?
Search Engine Optimization, better known as SEO, is a set of techniques for optimizing websites, blogs and web pages. This means that these are techniques that every company can use to appear in the first search results on Google.
The truth is that we all want to be
The first to appear when someone searches for a term related to our business. This will probably lead to that person clicking on our link and consequently visiting our website or blog. Using SEO techniques, we can gain market awareness, receive more visitors and increase the likelihood of conversions.
It is important that our pages are
Optimized, because the first three organic links receive around 30% of clicks. Therefore, each search represents an opportunity for your brand to offer the best answer to what users are looking for. This way, you will have a greater belgium whatsapp number data chance of gaining visibility and clicks, receiving more organic traffic and achieving better results with your online presence . However, to do this, we need to prove to Google that our page has the best answer and deserves to appear in the top positions of the SERP (Search Engine Results Page). However, this does not only mean having the best content, but also offering good usability, gaining authority in the market and providing Google with good page readability.
You can start creating
SEOstrategies in a very simple way. First, it is essential that you identify your persona, who you are targeting, thus representing your ideal customer. Once this is well defined, you can start your strategy with basic tools that is the first tip a beginner such as Google Analytics or Google Search Console , which will help you analyze your results and visits, start monitoring the impact of each action, as well as the positions occupied by your competitors. This way, you will understand whether your content and that of your competitors is being well-founded and interpreted, and thus be able to improve it.
Another very important strategy to consider is keyword research, as through research and planning you will be able to identify opportunities for optimization and define priorities for content production. For this strategy you can use the Keyword Tool , Ubersuggest , and Google Trends, free tools that allow you to perform a complete analysis and interpretation.
By implementing certain
Strategies, you will notice eu phone number that over time you will be able to obtain significant results. These SEO strategies will help you answer the questions that your visitors want to see answered or satisfied, and they will end up considering you the best option and purchasing your product or service!
In other words, it is important not only to get visits to your website or web page, but more importantly to get conversions from your visitors.