For some traditional to digital months now, the term “new normal” has become an almost daily term, mainly in the , but not only. The event that , and will forever mark, this year of 2020, brought with it the for an even greater adaptation, in other cases a “push” for those resistant to it, of their business to the digital aspect of Marketing.
The automotive sector still uses a
Fairly traditional approach to business and customers, but investment in digital marketing was already in marketing plans before the COVID-19 pandemic, albeit at a much lower percentage than other . However, everything when car manufacturers were to close their dealerships’ showrooms and workshops due to restrictions by national governments and public health authorities.
This change not only resulted in
Investment in online tools, in updating and incorporating new features on websites that both canada whatsapp number data brands and dealers to continue to be available and interact with customers and potential customers in a way that was as close as possible to the offline experience, but also in the way of communicating with them. What was previously generally a monologue-communication became a dialogue between brands and their customers and potential customers, mainly on social .
Previously, consumers were
By brands’ one-way marketing campaigns and also sought out authoritative and with the backwpup plugin opinions. However, recent studies show that most consumers trust other sources of information such as friends, family and brand followers on social more than marketing communications.
In this sector, consumers no
Longer just want to be about the reasons for buying a particular vehicle, they also want to have a say in the brand’s experience with that same product, on a variety of digital platforms, and receive as quickly as possible.
Closer contact interaction is the new
Differentiation in this increasingly technological world, in this sector and in many others. In this specific case, car eu phone number manufacturers and their dealers to break down the psychological barrier that the online experience still creates in the decision to purchase products or services, and this is only possible through contact that creates an environment that is as close as possible to the offline experience, that is, an environment that creates confidence in the consumer that they are making the right decision and that they always have the support of the brand until the decision is made and also after the sale.
Offline marketing elements will
Not disappear despite this “new normal”, but the essential challenge for this sector, from here on, is to integrate online and offline elements throughout the consumer experience.