And yes, these are words that many marketers use frequently in their emails. The best advice is to simply use them sparingly and, at the same time, maintain the “health” of your domain (we’ll discuss this in a moment).
In addition, you should also avoid anything that makes your email look unprofessional. This includes ALL CAPS, bold text, multiple exclamation marks, different fonts, red colored font, etc.
Additionally, links like bit.ly or tinyurl can also be seen as spam. If possible, only include links from your own domain.
Don’t send generic emails to thousands of people
Personalization can help you avoid spam filters. If possible, start your email with a personalized greeting (e.g., Hi, Ania). Don’t use generic greetings like Dear Customer or Dear User , as this is a clear sign to anti-spam algorithms that you don’t know the recipient.
Don’t add too many images
An email that is overflowing with images (or even IS one big image) will likely trigger spam filters. We’re not suggesting that you can’t add any images to your newsletter. Of course you can, but make sure there’s a balance between images and text. It’s usually better to have more text than images.
Offer relevant content
Spam filters can analyze the content of your emails. Misleading subject lines and offers that have nothing to do with france whatsapp number data what the subscriber signed up for will get you in trouble. Be professional in your communications and focus on building rapport rather than pushing your products on customers or even misleading them.
Use appropriate formatting
The lighter your email is (from a formatting perspective), the better. Avoid too many font styles and unnecessary HTML. It’s there are many wordpress plugins usually better to choose one of our pre-made email marketing templates, as they are designed to be lightweight and compliant with all the major email providers.
Always include a link to unsubscribe from your marketing list
You should always provide subscribers with an easy way to unsubscribe if they no longer wish to receive marketing messages from you. The absence of such an unsubscribe link indicates a spammy nature to your message. The best place to place such a link is usually in the footer of the email.
Be careful with attachments
Don’t add any attachments eu phone number to your emails (especially .zip files) unless you have to. If you need to share a file with a potential client, use a regular link (preferably to your domain, but cloud services like Google Drive are fine, too).
Take care of the health of your domain
The advice we share above is only 50% of the battle. You also need to pay attention to your domain and its reputation. If many mailboxes have your domain on their spam lists, even a 100% spam-free email can end up in the spam folder.
To avoid this (or at least minimize the risk), you need to add domain authentication records, also known as TXT records. These records should be added to your domain or CMS (if you use one).
Domain records
There are three such records you should set up on your domain:
SPF (Sender Policy Framework): Helps prevent your emails from being spoofed by specifying which email servers can send messages on behalf of your domain.
DKIM (DomainKeys Identified Mail): Adds an extra layer of security by digitally signing your emails with a specific cryptographic key.
DMARC (Domain-based Message Authentication, Reporting & Conformance): The last record “combines SPF and DKIM” into one, instructing recipient email servers how to handle messages that fail authentication.
If you want to improve your email deliverability, you need to set up all three records on your domain. The process varies depending on the email provider you use. It’s usually best to contact your hosting provider and ask them about these records and how they’re set up for your domain.