SEO in North Africa requires a localized, mobile, and multilingual approach. This region includes Egypt, Algeria, Morocco, Tunisia, and Libya , each with its own distinct search behavior and languages. While Google dominates most markets , social media, local search engines, and mobile Internet usage play a key role in online visibility . This guide outlines basic SEO strategies for improving rankings in North Africa.
1. Understanding the North African Search Environment
Google has over 90% search engine market share in North Africa , but local search habits and alternative platforms also affect SEO performance.
Key factors influencing SEO in North Africa:
- Multilingual search with predominant languages including Arabic, French, Berber, and English .
- Mobile browsing, with more than 85% of searches taking place via smartphones.
- The growth of e-commerce , where indonesia email list The Complete Guide platforms such as Jumia, Souq (Amazon Egypt) and Ouedkniss (Algeria ) have taken the lead .
- The importance of local search , as businesses rely on Google Maps, Facebook Marketplace, and regional directories .
2. Keyword research for the North African market
SEO in North Africa requires language and region-specific keyword research, as search trends vary across countries.
Best practices for keyword research:
- Use Google Keyword Planner, Ahrefs, and Ranktracker Keyword Finder to analyze local search trends .
- Optimize your searches in both The Complete Guide Arabic and French , as many users search in both languages.
- Consider optimizing for voice the session was discarded search , as many users search using Google Assistant.
- Focus on long-tail, high-intensity keywords to increase conversions.
3. Local SEO for businesses in North Africa
Local SEO is essential for businesses that target customers in specific countries, cities, and regions .
Google Business Profile (GBP) Optimization for North Africa:
- Ensure NAP (name, address, phone number) germany business directory consistency across local directories .
- Optimize business descriptions in Arabic, French, and English .
- Collect and respond to customer reviews to improve your local rankings.
- Use region-specific keywords, high-quality images, and Google Posts to increase engagement .