Linkedin, a “hunting ground” for professional talents, potential B2B clients and news from the world of business. This social network probably needs no introduction. Because B2B marketing is our daily bread, we are close friends with Linkedin. We follow trends, changes in algorithms, changes in content in the feed and other small nuances, which, however, can mean big changes in how to approach the network as such. What does modern Linkedin advertising look like in 2023? How can artificial intelligence participate in its creation and what tips do we have from practice ? Let’s get started.
LinkedIn advertising is beneficial for companies that want to reach seasoned professionals and new talents, expand their business activities and build brand awareness in the B2B sector . LinkedIn is a social network focused on B2B and the professional sphere . HR managers of large corporations and start-ups, CEOs, CIOs and
other C-level personalities meet here, as well as everyone who is interested in their field on a professional level and wants
to make themselves known to the world. From the times when it was mainly a network for sharing HR offers and
company milestones, we have moved to an era when LinkedIn is a bit more “professional” than Facebook . The
algorithms also prove this – according to our latest information, they are very good at “selfies”, and let’s face it, it wasn’t always like that on LinkedIn.
Why place your ad on Linkedin?
LinkedIn advertising can bring you the desired results for several reasons. On LinkedIn, you can target a specific target group based on the user’s professional profile – and since in B2B gambling data turkey marketing, correct targeting is the alpha and omega of advertising success, it is clear that we really like this on LinkedIn.
Marketing can be done on Linkedin in different ways and in different directions. Linkedin advertising is one piece of the puzzle. It is (or should be) part of a comprehensive B2B strategy leading to building a brand and a “fan” base. Linkedin is a great place to build a network, to gain new contacts and customers . It probably doesn’t need to be explained. There are about 2.8 million users on Linkedin from the Czech Republic alone .
Hit the bull’s eye – Linkedin advertising can also target decision makers
Thanks to the LinkedIn Advertising platform, targeting a specific target group is easy peasy. Just define criteria such as location, job position, company focus , etc., and your LinkedIn you just think you know ad will go where you want it to go. In addition, you can also identify the “right people”, decision makers who are key to your business. An indispensable thing in B2B marketing.
Linkedin advertising can be surprisingly cheap
Czech B2B There are a number of myths surrounding Linkedin – it is too expensive, inaccessible, too “posh”, it is a business bragging rights. We do not identify with any of these. On the contrary. We think that compared to other social networks, Linkedin advertising can be relatively cheap and can bring high ROI . If you target a narrowly profiled B2B microsegment and correctly define the belize lists recipients of your advertising, Linkedin advertising is very effective and affordable . What are we comparing it to? For example, with the constantly rising costs of Google Ads – we never cease to be amazed.
Czech B2B What’s also very nice about LinkedIn ads is that you can choose between different types and create a tailor-made ad . Text ads, image ads, LinkedIn SlideShare ads… If you don’t have a relevant landing page, lead conversion can be done directly within LinkedIn .