Google: announced changes only for companies that promote apps and app publishers. It recommends.
update to the latest version of GA for Firebase, which supports SKAdNetwork
Monitor the performance of app campaigns on iOS devices in detail and adjust budgets if necessary
But advertisers on the content and video networks who target web conversions could also see performance changes.
Because Google will partially band database estimate conversions , they call it “modeled conversions” ).
Twitter: for app promotion, it has introduced a limit of 70 ad sets per app promotion and says that data can be delayed up to 1 day (by the way, 88% of Twitter spend is on iOS )
FB further warns:
pixel-based custom keep your landing page simple and clutter-free audiences can be smaller, so FB recommends testing other audiences
data will be delayed by up to 3 days, so FB recommends optimizing for conversions that happen as soon as possible after the click (for example, view content)
When promoting apps, the SKAdNetwork API will report Facebook results aggregated at the campaign level. FB will use its models to estimate conversions at the ad set and ad level.
Other warnings are not directly from the FB website:
if you change any of the 8 events, you will have maldivian lads to wait 3 days before you can optimize for it
FB will only report the most important events (for example, if a person adds an item to the cart and makes a purchase at the same time, FB should only record the more important event – the purchase)