Analyzing your social advertising efforts helps you understand which ads are performing best, so you can better focus your efforts on replicating this success.
Let’s use the same example as the hardware store: your goal for the summer grill campaign is to sell 5,000 units. You run a Facebook ad campaign that helps you sell this volume.
You know this ad iteration was successful, so you’ll want to replicate it in the future.
Good news:
Most social media platforms have built-in analytics to help you figure out which ads have performed well (and which haven’t).
For example, on Facebook, you can analyze how much engagement your ad received, the amount spent on the ad, and the cost per result.
3. Get more out of your organic social content
Analyzing your organic social contentwhatsapp lead makes your social media budget go even further because you already know the type and format of posts that perform well.
Instead of spending time figuring out which paid ad campaigns are driving results and draining your ad budget, look for winning organic posts.
Then repurpose them into paid ads.
For example, let’s say the following organic video from cycling brand Rapha gets a lot of engagement. And it’s one of their top-performing posts of the month.
What’s stopping you from getting more out of this post by putting some money into advertising?
You can find insights into which organic social posts are performing well for you with the Semrush Social Analytics tool . It allows you to track your Facebook, Instagram, and LinkedIn channels.
Open the tool and click on “+ Add profile”.
Next, follow the prompts to connect your Facebook channel. Here’s how:
Repeat this step to connect the rest of your social channels.
Next, open the tool to the “Overview” tab. To get a high-level look at the metrics for each of your social channels:
To see the performance of individual Facebook posts, go to the “Facebook” tab and select “Posts.”
Here you can see which posts had the best engagement.
You can use this information to help you determine which posts you can turn into ads.
Track Your Social Profiles
With Semrush Social
4. Reach new audiences and markets
Advertising your products or services on social media can expose your business to new audiences. And it helps to increase your customer base.
Running ads on social media means what to look for in an seo service for dentists you can fine-tune your targeting to run campaigns targeting audiences in different age groups or locations that you’ve identified as opportunities.
For example, let’s say you ran your summer barbecue campaign in Phoenix. And it got great results.
To reach a new and promising audience in Tucson, Arizona, you could adjust your location targeting. And run a similar campaign for that audience.
Your orientation would be like this:
5. Build long-term relationships with your current customers
Social media advertising can improve brand loyalty with your current customer base measure your results to.
For example, you can run announcements about new products or services, special promotions, discounts, and popular items that are back in stock. This can influence upsells (persuade customers to buy a more expensive product or service), drive repeat purchases, and help grow your revenue faster.
Here’s an ad from PillowtalkDerm that entices customers with the return of a popular mask:
7 Popular Channels for Posting Ads on Social Media
Facebook Ads allows you to set a variety of campaign objectives, including:
- Increase brand awareness
- Send traffic to your website or landing page
- Boosting your company’s engagement
- Collecting leads and registrations
- Promote your app
- Acquire sales and drive revenue
You can set your ad to appear in multiple locations on Facebook, including feeds, Stories, Messenger, and Marketplace.
Here’s an example of a Facebook carousel ad from Canadian outdoor company MEC:
Instagram is the second largest channel for advertising campaigns. It allows businesses to set the same advertising campaign objectives as Facebook measure your results to.
A key difference on Instagram is that it favors more immersive and eye-catching advertising experiences.
For example, visually appealing ads, such as images and Instagram Stories, are prominently displayed and easily shared.
Here’s an example of an eye-catching Instagram ad from The London Sock Exchange highlighting their collaboration with rock band Queen:
TikTok
TikTok can be a major sales driver.
It’s true.
More than 60% of TikTok users agree cell phone number that the platform has helped them decide what to buy. And 67% agree that TikTok has inspired them to make a purchase when they had no intention of doing so.
Businesses can run ads such as video ads, Spark ads , image ads, playable ads , shopping ads, and carousel ads measure your results to.
Typically, TikTok ads are used to sell a product or service, engage in influencer marketing, or generate awareness for a brand.