Black Friday is considered one of the seasonal opportunity or confusion dates with the greatest sales opportunities in the world. But 2022 is a special year because the big retail promotion that takes place on the last Friday of November coincides with another event that is also valued and highly anticipated by Brazilian retailers: the World Cup.
What now? Two major events with strong sales appeal happening simultaneously, will they be a hit or a hit to business? Stay tuned to find out more.
Black Friday & Impacto Copa 2022
>>>>>>>Searches for the term “World Cup” are already on the rise, around 34% higher than in 2018, and this is a great opportunity for brands to join this conversation and play along with consumers both on Black Friday and Christmas!</p></p>
According to research by Google and Uol/mindiminers , there is no evidence that the World Cup will take the focus away from Black Frid
ay 2
022.</p></p>
On the contrary, reports show that competition country wise email marketing list mobilizes consumers, before, during and after the games, and Black Friday acts as a bonus that boost
s sa
les.
62% of respondents believe they will buy more on Black Friday because of the event. In addition, more than a third of all respondents (35%) state that promotions on products/services related to the World Cup increase interest in Black Friday.
How to Take Advantage of Black Friday 2022
Black Friday is already part of the Brazilian calendar, an event awaited by consumers who prepare in advance.
Therefore, good planning will make all the difference this year. According to the survey, 95% of people usually search online for products they want to buy and the best prices before the date.
The first step is to analyze your inventory and seo basics in shopify identify products with the highest discount margin. Then, you can highlight those that are of greatest interest to your customers to ensure that your point of sale is stocked. At this point, we need to remember that there is a soccer World Cup underway and items related to this will be in greater demand.
As for the marketing strategy, good logistics for fast delivery of goods and a secure platform for purchases are essential. After all, online shopping is expected to be even more relevant this year.</p></p>
A major difference to be adopted is a tone of cnb directory communication and content aligned with the World Cup atmosphere and the offer of other advantages in addition to the promotion, such as discount coupons and free s
hipp
ing.
But we cannot forget the physical environment. In the Globo/Behup survey , 71% of consumers consider that a good shopping experience integrates both in-person and virtual shopping. In other words, many consumers research and compare online, but finalize the purchase in the physical environment.
Game of Interests
Be careful not to alienate consumers. According to the Globo/Behup survey, 40% of consumers abandon their purchases when faced with low discounts. And 39% abandon their shopping carts when faced with high shipping costs. Long delivery times (22%), poor reviews (21%) and cash payment as the only option (17%) are other reasons for customers to abandon their purchases.
On the other hand, 38% of respondents go on the attack. When they have free shipping, 37% play better with discounts above 50%. Fast delivery mobilizes 23% of the team and payment flexibility makes 16% of consumers schedule and complete purchases.