Meta Advantage has new AI and automation tools to help advertisers get more out of their ad spend. Meta is also introducing Advantage+ shopping campaigns to advertisers globally. Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to their target audience.
Advantage+ shopping campaigns eliminates the manual
steps of ad creation and automates up to phone number database 150 creative combinations at once. This helps you quickly learn what ads are working, while making the most of your advertising budget. The Advantage+ shopping campaigns were roll out to ecommerce and retail advertisers on August 15, 2022.
Meta is introducing new tools to help advertisers leverage the power of AI and automation, and maximize the performance of their ad spend.
Small businesses will also be able to use Advantage+ creative and Advantage audience to create ads through their Facebook Page. These tools help you save time while using less dollars to learn which ad is performing best.
Advantage+ creative automatically adjusts ad creative for each
person who views your ad. This way whatsapp chatbot for small and medium-sized businesses they’re shown the version they’re most likely to respond to, delivering better ad performance. On the other hand, Advantage audience creates a personaliz audience bas on your Page details and automatically adjusts over time to help you reach more relevant people with your ad.
Meta also made additional updates to Advantage+ solutions:
- Advantage+ app campaigns – More creative flexibility with asset pairing and improv stability, 7-day click attribution capabilities to improve performance for campaigns with longer conversion windows, split testing capabilities to identify effective strategies, and more granular reporting insights with region and ad-level reporting.
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Advantage+ creative – When an advertiser uploads an
- image or video for a campaign, they b2b reviews can create multiple versions of an ad that are optimiz for what the viewer is most likely to respond to with standard enhancements. Meta is also beginning to test a new optimization that will add music from their sound catalog to image-bas ads, creating a more immersive experience for placements in Reels ads.
Shops as a destination for Advantage+ shopping campaigns – Soon US businesses with a checkout-enabl Shop will have the option to add their Shop as a destination for Advantage+ shopping campaigns. Meta will then use AI to direct people to the Shop or the seller’s website bas on what has the highest likelihood to result in a transaction.