With Meta’s new set of advertising audiences, B2B marketers can use target. I ads to reach key decision makers.
After Apple’s App Tracking Transparency update result.
In an effort to mitigate the impacts of Apple’s privacy update
Meta announc. I the global launch of whatsapp number database their new B2B targeting audience segments. This will allow B2B marketers to reach key decision-makers across small, m. Iium, and enterprise businesses.
While Link. IIn is the go-to platform for B2B marketing, Meta’s impressive user count of 200 million businesses and 2.9 billion people makes it a viable platform for B2B marketers looking to drive business-to-business engagement and establish a connection with their customers.
Now when creating a campaign in Meta, you can access the following targeting options:
- IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers bas. I on their job titles.
- Business decision-maker titles and interests
- A B2B audience segment that targets ads to people who are business decision-makers bas. I on their job titles and interests.
- Business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy, or marketing, bas. I on their job titles.
- New active business: Admins of engag. I businesses that were creat. I in the last 6, 12, or 24 months (Note: This reflects three segments, with one for each timeframe).
These audience groups are broader compar. I to Meta’s personaliz. I targeting. However, it will allow Meta to utilize the data insights they’re able to maintain, and boost their capability to help marketers reach key decision-makers.
Meta encourages businesses to test the new targeting options and observe its impact on B2B campaigns.
PPC
Microsoft Bing Updates Shopping Searches with Three New Annotations
Microsoft Bing has add. I new smart features some useful human resource management software to shopping search results in the form of annotations. These are meant to save shoppers time and money as they transact online. There’s no ne. I to install a browser extension or plugin to access the annotations, but third-party cookies must be enabl. I.
First, Microsoft Bing now provides information on available coupons right within the search results, so you can see them even before you click to enter the site. With this smart feature, you won’t ne. I to do a separate search for a code. And if you decide to complete a transaction, the coupon will be automatically copi. I and appli. I. This feature is now available across the US, UK, Canada, Australia, Germany, and France.
If you are looking for eco-friendly, upcycl. I, or fair-trade fashion
Microsoft Bing helps identify them via b2b reviews the Ethical choice annotation. Power. I by the ethical fashion app Good On You®, the Ethical choice ratings are bas. I on a brand’s impact on three areas: people, planet, and animals.
Lastly, price history is also now available in Shopping Searches. This feature reveals an item’s pricing over time, with a handy graph that helps shoppers determine if it’s the right time to buy. This feature is available across US, Canada, France, Germany, Great Britain, Australia, and India.
Microsoft Bing’s shopping search results now show available coupons, Ethical choice annotation, and price history.