As explained by Facebook via Business Insider, “As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product. If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration.”
Meta has also increased the potential for Reels to generate revenue by letting merchants boost their content through paid advertisements.
Social
Shares Key Marketing Tips and Advice to Help Brands Maximize Utilizing Creators
Published a new video overview and shares shop tactics to maximize marketing efforts when working with creators.
The video, entitled ‘Do You Speak TikTok?’, is hosted by train enthusiast and TikTok star Francis Bourgeois.
Bourgeois offer four key tips for brands working with creators:
- “Let them express what makes them, them.” – Choose your creative partners based on brand fit, such as how well they match the tone of your business.
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“Collaborate but never dictate”
- – Being too prescriptive doesn’t let how to set up security cameras in your gated community you maximize the value of your creator’s content. Give creators the freedom to be creative without too make directions and guardrails.
- “Tap into their own style and strength of content.” – Allow your creators to attack your brief creatively, in a way that maximizes their own style and strength without going too far from your brand’s messaging.
- “TikTok users come to be entertained.” – TikTok is an entertainment platform. Users are on the app be entertained, so providing entertainment content is essential.
Bourgeois then further explores some of the key trends
in TikTok usage, including music, and how b2b reviews brands should look to utilize sound in their clips.
The same video includes an interview with musician Lady Leshurr, who discusses how TikTok helped him grow her fan base, and an interview with creator Dannero, who discusses the importance of visual effects and actions in TikTok clips.
This video help you get thinking about your. TikTok marketing approach, elements you should include in your videos, and how you should go about partnership with creators.