Hmm, we could almost say that the biggest trend in current B2B marketing is targeting . Of course – targeting advertising has always been necessary. But now it is an even more pressing problem. There is so much advertising around us that those who do not target it are unlikely to hit it. And in B2B marketing, shooting blindfolded is simply not an option.
That is why we really enjoy account-based marketing
If you haven’t had the chance to try it yet, let’s break it down briefly: it’s a marketing strategy that involves campaigns with a targeted focus on specific companies. In terms of return on investment, it’s one of the most effective. An effective account-based marketing strategy will increase conversion rates by up to 14% .
Artificial intelligence and automation
Automation, analysis of huge volumes of data and predictive content generation – artificial intelligence has shown us that it can do a lot. The year 2023 was in the spirit of discovering the AI trend, to the point where one almost wondered if there wasn’t enough of it. Anyone who is already annoyed skype database by artificial intelligence will have to grit their teeth. This trend is not going anywhere and, on the contrary, is settling in with us. Artificial intelligence will also be in fashion in 2024. This time, we all know each other, so it’s time to look at AI with a clear perspective and use it where it can really help us – in the area of customer segmentation , to improve lead scoring and automate repetitive routines .
Insider tip: Instead of buying marketing photos from stock photo stores, enable or disable error_vc_disconnected protector try having custom-made accompanying images generated. We did this for an article on trends for 2023 and repeated it this time to jointly assess where AI has moved. What do you think of the development?
B2B marketing trends 2024 – use fashion trends to your advantage
Account-based marketing There is no shortage of articles on the topic of X marketing trends at the turn of the year. But what is your task right now? To turn B2B marketing trends 2024 into strategies that generate leads and conversions . Is this your field and are you doing it like a charm? We business to consumer reviews applaud you. If not, or if you want us to give you a little insight into your marketing campaigns, write to us. We will discuss it together and look at your marketing from the perspective of an independent expert.