My favorite case study is about an ad campaign we launched to promote air purifiers during the peak of ragweed allergies. The idea came from our team, and we decided to use AI to better target our audience.
Target selection for an air purifier advertising campaign
Using AI, we analyzed the market and grouped potential customers into four clusters: people with allergies, those who work remotely, those who are concerned about their health, and everyone who simply wants to breathe clean air.
We then used Meta Instant brazil mobile database Acquisition to run ads targeting these audiences. The results were impressive—all audiences performed consistently well, which is rare. The CTR was 2.7%, well above the average of 2%.
Additionally, “Like nature, only at home. Breathe freely.” The campaign is working wonderfully, proving once again that AI is a powerful tool in marketing.
Improvements with AI
One example of the implementation of artificial intelligence is our first AI-powered floor cleaning robot in Ukraine called “Kira” (abbreviation). In addition, AI has helped us in other aspects, such as moderation of reviews. ws database You can collect reviews from various platforms, such as Google or social networks, and upload them to the AI chat for analysis. It can highlight positive and negative reviews, create statistics, or suggest a strategy for communicating with customers.
AI can also help solve specific problems
For example, if customers these videos appeal to an audience can’t find your location, you can create an instructional video and post it on social media, thereby solving the problem. This is a simple example, but the possibilities of AI are much broader.
Another case is the celebration of the
20th anniversary of cooperation with our partner. We used AI to prepare the video, providing it with a lot of information about our partner and our cooperation. The chat created a script, a storyboard, and even suggested phrases that impressed everyone. Our videographers later brought this project to life.