Companies that invest in visual storytelling will quickly find that they are communicating their message more effectively and engaging their audience better. The use of attractive and creative visual content will be a key factor in strengthening brand identity and driving engagement.
My tip is to combine branded content with personal photos. Often it is a trade-off between personal photos, which generate more reach but look less professional, and branded content, which is professional but less appealing. By combining both, you can create beautiful, on-brand sliders on LinkedIn that also contain personal photos.
Take for example Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia. He not only shares business whatsapp leadand personal posts, but also a lot of videos. In these videos he tells anecdotes,
A shares personal experiences and gives advice
The result? Hundreds of followers who agree with him and engage in conversation under his posts. This shows that not only marketers and sales managers use LinkedIn, but also CEOs. I often see that a CEO of a company does not share anything at all. Too bad, because there is a lot of potential at C-level as well.
Also read: Generating effective leads via LinkedIn? Post harvest contributions
linkedin post with video
Community building: the new networking
This trend at LinkedIn is all about building communities within LinkedIn. Companies are investing more in creating search engine optimization mails groups, hosting webinars, and encouraging interactive social media posts that stimulate discussion and engagement.
I see it not only as a way to expand your network, but also to form lasting relationships. By some of the rules that google creating a sense of community, companies can build long-term relationships and increase the loyalty of their network. The ability to create an engaged and active community will be necessary for success on the platform.