Czech On-line Expo is the largest Czech e-commerce and online business fair and Lead Magnet was part of it this year. Jindřich Jíra , as an expert guarantor, sponsored the B2B Sales and Marketing Summit , which took place in Letňany on the very first day, February 27th, and it was a blast.
When Jindřich received an offer he couldn’t refuse…
Czech Online Expo traditionally focuses on various topics that can be used and inspired by both B2C and B2B marketers. But let’s face it, it always seemed to us that it was a bit more B2C oriented. The idea of a section dedicated to B2B aroused even greater enthusiasm in us . And when our Jindra got the opportunity to become an expert guarantor
who would take on the entire B2B Sales and Marketing Summit, it was an obvious choice. We couldn’t resist.
What lectures did the B2B Sales and Marketing Summit offer?
But being a guarantor is not easy. Not only did it have to be moderated on the spot, but Jindřich was primarily responsible for the topics and the selection of speakers . B2B ios database marketing is not talked about as much as it
deserves – yes, we still think so. So there were plenty of topics that needed to be opened up and thoroughly discussed. But we managed to choose the ones that probably matter most to companies. In addition to Jindřich, Markéta Karman, Lukáš Smelík and Martin Bednář gave their lectures .
Marketa Karman discussed why it’s high time to stop selling features
B2B sales In her lecture “There is no strategy without a customer,” Markéta Karman tore off the band-aid and
revealed the most common pain points of B2B marketing. She addressed how to know that you have
defined your segment correctly , how to elegantly reveal what your customer’s USP is and why they sell what they
sell , and she also dealt with how to deal with what your customer the complete guide to seo in the Balkans presents to you as the core of their business (and how to translate it into marketing language). She also delved into touchy subjects and opened up a hot topic with the audience about why it is completely… erm… pointless to sell features.
Jindřich Jíra: How to properly generate leads in B2B?
As the second speaker, our Jindřich took over the baton with the eternal topic ” How to properly generate leads in
B2B?”. The main message of his lecture was how to work with an advanced funnel, or rather how we work
with it at Lead Magnet, and to show the possibilities of dividing into different ways of generating leads.
The key message of the lecture was that every B2B company is individual and that there is no universal guide on how
to properly generate leads . What is common to all companies is business to consumer reviews conscientious preparation, the possibility of using an advanced funnel in practice, and subsequent customization of individual steps.