Global giants are marketing campaign increasingly using artificial intelligence. AI can save time and expenses, and make employee tasks easier. Skillfully used AI opens up new opportunities for the company. The use of artificial intelligence in marketing can provide many benefits and encourage new customers to take advantage of the offer. Check what is the best use of AI in creating a marketing campaign and what mistakes to avoid so that ads bring the right results.
Why is artificial intelligence increasingly used in marketing?
You certainly don’t like doing things that take a lot of time. Sometimes you need a helper who will suggest how to do something or relieve you of your duties. Artificial intelligence has great potential and makes it easier to perform everyday tasks. Of course, AI will not replace humans (for now), but it can change the way you create marketing campaigns.
In what activities does it make sense to use AI?
Want to create the perfect AI campaign? You can! Here is a list of marketing activities that AI is most commonly used for:
Help in setting goals and the overall campaign plan
Not sure where to start with a marketing campaign? Are you unsure whether your goal is realistic? Artificial intelligence germany whatsapp number data can help you set a campaign strategy and also suggest whether your ideas are likely to appeal to your audience. With enough data, AI can even predict trends and help you create a schedule for creating ads that will set your company apart from the competition.
Content creation
Having trouble matching your ad campaign to your audience? Ask AI to write catchy slogans! Want to start a company blog but don’t know where to start? AI will create headlines or entire articles that you can publish. What’s in addition to the scanning more, with information about your audience, AI can personalize content and suggest specific products to customers. Machine learning algorithms can continuously analyze customer actions and tailor recommendations based on that. For example, iPresso recommendation frames can be integrated with Vertex AI . In this way, AI will suggest products to customers based on their activity on the site and recent purchases.
Generating images
Artificial intelligence is useful in creating graphics that can be used for inspiration. The generated images are very realistic, so they can successfully replace real photos. Additionally, you can ask artificial intelligence to eu phone number create images in various styles, even inspired by fairy tales or referring to comics. AI is already supporting campaigns of well-known companies with its graphics. For example, in March 2024, colorful Easter graphics used in the Delikatesy Centrum chain campaign were created using artificial intelligence.
Translations
AI is helpful when running a multi-channel campaign in different languages. Translating long texts in a translator can take a lot of time, let alone outsourcing it to a professional translator. AI can translate not only text, but also documents or audio recordings.
Location-based personalization
Would you be interested in an ad for a store located in Krakow, but you live in Gdansk? Probably not, but what if instead of Krakow, you inserted any name of a city in the same ad? Artificial intelligence can use geolocation and personalize the content in such a way that the customer hears or sees the name of a branch located near their place of residence. Don’t have an idea for such use of AI? Get inspired by the campaign of Banki Spółdzielcze from the BPS Group, where several hundred video commercials were created depending on which branch the customer lives next to.
Results Analysis
Do you want to create a campaign based on the previous ones, but you don’t know how to analyze data and don’t know what to improve? AI will gladly help you generate clear charts based on the data provided, and you will know which elements did not work in previous ads. AI can also easily summarize what are the most common characteristics of your customers, which will be useful when creating a campaign.
When can artificial intelligence harm rather than help?
Remember that AI doesn’t always know what you mean. Additionally, AI can make mistakes, and its errors will reflect on your campaigns. These are the mistakes to watch out for:
Generating texts without source analysis and correctness
AI takes data from many sources. You have to remember that not all information will always be true. Sometimes even AI can write sentences that are mutually exclusive, because it will create them based on different texts and will not realize that one phenomenon will not work with the other.