Did you know that 80% of Brazilians use WhatsApp to communicate with companies? This is according to a survey conducted by Infobip, in partnership with Opinion Box and Mobile Time.
The app is present on 99% of national devices, being the favorite social network of Brazilians. And this can be a great opportunity for your business.
Only those who own a business know how difficult it is to collect payments from customers , right? Using a multichannel service strategy, you can use WhatsApp to send collection notifications to payers.
The idea is to offer payment reminders so that customers don’t forget to pay their bills, increasing sales.
Check out this post for everything you need to know about WhatsApp billing. At the end, we’ll introduce you to a powerful tool to reduce your default rate.
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What are WhatsApp charges?
When we talk about vietnam whatsapp number data via WhatsApp, the first thing we have to remember is that the billing process covers everything from the moment the customer purchases a product or service until the debt is paid , whether or not it is due.
Therefore, what differentiates charges via WhatsApp from other payment notifications is precisely the channel through which the charge message is sent.
WhatsApp can be useful at all stages of the collection process, both in preventive collection (before the due date) and in reactive collection (after the due date).
Ideally, you should strategically include WhatsApp notifications in your collections tool . If possible, also work with other channels, such as email, SMS and voice bots (robots that automatically make collection calls, sending voice messages after the collection is due).
In this sense, many companies have doubts about whether charging customers via WhatsApp is actually legal from a legal point of view. And we can assure you: yes, you can use this tool with peace of mind.
We explain more about this below.
Does the law allow charges via WhatsApp?
Yes, it is legal to charge via WhatsApp , but you the complete guide to seo in western europe respect the Consumer Protection Code.
In an interview with G1, lawyer Flávio Siqueira Júnior, who works for the Consumer Defense Institute (Idec), states that “the use of the social network is open and can be for the public and for companies”.
The lawyer adds: “In this case, companies must also be very careful when charging because it can be abusive, it cannot threaten or disrespect the user or customer.”
Therefore, be careful with some approaches that may be considered disrespectful. These include: exposing the customer to ridicule, threatening or embarrassing the customer.
To make the collections process more effective, make sure you check that you are speaking to the right person.
Furthermore, it is always important to identify the company, explain what the pending charge is and try to close a deal that is good for both parties.
And what’s so special about WhatsApp? Check out some benefits of using this tool to charge your customers .
What are the benefits of charging customers via WhatsApp?
There are many advantages to using lack data to bill your customers . Below we have selected the three most relevant ones:
Increase in sales
As we told you before, WhatsApp is one of the most used social networks by Brazilians.