A solid social media marketing strategy is key to increasing brand awareness and reaching new potential customers.
But that doesn’t mean you have to be active on every available social media platform at once – especially as a small business. This will dilute phone number list your efforts and hinder your strategy’s return on investment.
If your products are aimed at ordinary consumers, for example, LinkedIn simply won’t work, as its user base is mostly made up of other businesses. TikTok or Instagram would be a better choice.
You should choose the social media platforms where the majority of your audience is likely active and determine which marketing strategy works best on those social media channels.
Let’s look at some other social media platforms worth considering and the social media strategy that works best for each.
Rate TikTok
TikTok is also a great social media platform if you’re targeting younger audiences – 69.3% of its user base is made up of people aged 18 to 34.
Of course, short videos dominate the web . But analyzing data to improve your online store marketing that doesn’t mean your content has to meet TV ad quality standards.
65% of TikTok users say that professional-level videos look inappropriate on the platform.
Authenticity is key here – think behind-the-scenes peeks, or sharing user-generated content (UGC).
These help humanize your brand, boost engagement, and foster a strong connection with your audience.
Rate LinkedIn
Unlike B2C, the B2B sales cycle is longer cmb directory and more logical.
Establishing yourself as an industry leader through educational content – rather than overly promotional posts – is key to gaining audience trust.
Sharing industry knowledge and news through informative posts should be the strategy you follow here.