Community Benchmark: Billing

64% of respondents charge an hourly rate. But what does that mean? Robert Štípek recently wrote about this , reflecting on the lack of transparency of the hourly rate.

It is the most common method of invoicing clients, next to a fixed fee, which according to our questionnaire is used by 45% of specialists.

The hourly rate problem consists of several parts:

how many hours a specialist/agency needs to manage campaigns
what actually happens at a given time (!!)

In the first point, there home owner database are big differences in that some people measure to the minute (41% of respondents) and some people round up to quarter hours (43%).

How is billable time measured?

The latter, of course, have an advantage and track much more time. 10% of respondents then answered that they only track larger keep your landing page simple and clutter-free units and do not include minor downtime, communications, etc. in the billing at all.

And then there’s the other side of the coin, how much time does it actually take to create a campaign? We asked specialists and they kind of didn’t agree at all.

The estimates of hours for campaign

Preparation are huge! 50% of people maldivian lads said 11-20 hours, but the other half ranged from 5 to 80 hours.

I’m really sorry that we didn’t include a question about hourly rates in the questionnaire! I wonder if the higher the salary, the fewer hours. That’s why we made a sequel . Please give us another 2 minutes of your time, it will make for an even more interesting summary!

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