The content manager is responsible for the execution of a brand’s content strategy. In other words! on time and in the right way.
So if you get a post delivered late! you know: it’s the content manager’s fault.
In large companies! there is usually one per department! and they may be in charge of one or more editors! whether freelance or in-house; in agencies and small companies! they are also usually in charge of designing the strategy as well as executing it.
Together with the CMO and the content strategist
They form a formidable front line. The former! who is in charge of marketing! establishes mobile phone number data the needs and coordinates the marketing team; the latter! who is in charge of strategy! establishes the steps to follow! assessing aspects such as current trends! competition and audience.
Finally! the content manager executes the strategy! prepares the editorial how we approach search campaign structure calendar and monitors! corrects and analyses the data obtained in the campaign.
This means that they ensure that the work carried out by copywriters! content writers or even community managers turns out as expected.
Be careful he doesn’t usually write
But if he has to get down to business! he will. The truth is that it is not unusual to see a content manager generating content! but the important thing here is to content manager understand that this is not his main function.
As we have said! the role of the manager is more that content manager of a manager! although he must be imaginative and have impeccable writing skills. After all! if italy numbers you supervise the work of other professionals! you must know exactly what they do and be able to explain to them how they can do it better.
Therefore a good digital content
Manager is someone who has been creating content for years and knows the secrets of its execution. They should also have knowledge of SEO and usability! as they work hand in hand with design and product.
You’ll probably recognize it quickly: it’s that person who spits coffee on the computer screen every time he sees a spelling mistake and cries bitterly when a “draft” has been mistakenly published without review.