Another important case is the creation of TikTok channels for our employees and stores. Running a TikTok channel may seem like a simple task, but in reality it is quite a complex process. Our TikTok channel shows excellent results – we are leaders among 25 countries in this direction and actively cooperate with influencers.
The idea of creating TikTok channels
For store employees came from within the company so that each employee could show the equipment in action, which would help reach a regional audience. This initiative was not planned for a year, but became an on-top task that we decided to implement.
I used AI chat to create a strategy
For these channels. It helped me define goals, content formats, posting frequency and timing, and ways to engage with my audience. We also defined performance metrics such as views, likes, conversions, and posting schedule adherence.
AI also helped create an employee
Motivation program based on a points system, where the maximum score is 210. The rating level varies from “good” to “excellent”, and employees receive rewards for their achievements.
With all this data, we developed a strategy that we handed over to the marketing and sales departments. The project is already running and showing excellent results. AI continues to help us improve structure and creativity, as well as prepare presentations and instructions for employees.