This week on the latest digital marketing updates: Google delays the removal of third-party cookies in Chrome and provides an automated FAQ response setup for Google Business Profile, YouTube team demystifies Shorts and the algorithm with a Q&A, and Meta allows creators to use licensed popular music in Facebook videos with YouTube experimenting on the same feature.
Google is expanding the testing windows for the Privacy Sandbox APIs before disabling third-party cookies in Chrome.
Here are the latest news, trends, and updates in detail:
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Google Will Phase Out Third-Party Cookies in Chrome Starting in 2024
Google started the Privacy Sandbox initiative rcs data to develop “privacy-preserving alternatives to third-party cookies and other forms of cross-site tracking.” Over the past several months, they’ve released trial versions of a number of new Privacy Sandbox APIs in Chrome for developers to test.
However, the developers, publishers, marketers, and regulators involved in the initiative have requested for more time to evaluate and test the new Privacy Sandbox technologies before Google deprecates third-party cookies in Chrome. According to Anthony Chavez, VP of the Privacy Sandbox initiative, this feedback aligns with their commitment to the UK’s Competition and Markets Authority (CMA) “to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies.”
This also gives the industry sufficient time to adopt new solutions
That is why Google has decided to expand important functions of human resource management the testing windows for the Privacy Sandbox APIs before saying goodbye to third-party cookies in Chrome. Google says developers can already test these APIs today, and beginning this August, the Privacy Sandbox trials will expand to millions of users globally.
Google is expecting to launch the Privacy Sandbox APIs and make them available in Chrome by the third quarter of 2023. As developers adopt these APIs, Google intends to begin phasing out third-party cookies in Chrome in the second half of 2024.
Visit the Privacy Sandbox website to stay updated on the timelines and milestones of this initiative.
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Google Lets Businesses Automatically Respond to FAQs
Here’s how you can set up automated b2b reviews FAQ responses on your Google Business Profile.
Messages on Google Business Profile has added a new feature: the ability to set up automated responses to your customers’ frequently asked questions.
With this feature, you can suggest questions for people to ask when they reach out to your business through the Google Business Profile. You can also prepare an automated response for every question. SEO professional Stefan Somborac shared this discovery on Twitter.
Here’s how you can set up a suggested question with
a corresponding automated response in your Google Business Profile. First, you need to enable the FAQ setting by following these steps:
- Using Google Search, search for “my business”
- Click “Customers” > “Messages”
- Click Menu (the three vertical dots) > “Message settings” > “Manage frequently asked questions”
- Click “+ Add a question”
Next, type in the question and the response. Then click “Save.”