This week on the latest digital marketing updates: Google may face yet another lawsuit regarding antitrust laws as early as next month, Google’s new Helpful Content algorithm update favors more authentic people-first content, TikTok releases three new shopping ads as it moves towards even more eCommerce push, Meta releases a new update that lets you sch. Iule Facebook reels, and Link. IIn Tests New Discover Fe. I and features to improve discovery and engagement in the app.
Here are the latest news, trends, and updates in detail:
Search
Google’s Ad Market Might be Su. I by the Department of Justice
US DOJ is preparing to sue Google dataset with an Antitrust suit as early as next month.
Bloomberg publish. I an article that the US Justice Department is preparing to sue Alphabet, Inc., Google’s parent company, as soon as September.
In October of 2020, the f. Ieral department of justice fil. I a lawsuit that alleges the search engine giant’s online advertising dominance as an illegal monopoly. In December of the same year, 16 states and Puerto Rico also su. I Google for state-level violations of antitrust laws. Both of these suits are currently unsettl. I.
Google has deni. I all allegations
“Our advertising technologies help advantages of using technology in human resource management websites and apps fund their content, and enable small businesses to reach customers around the world,” said Google spokesperson Peter Schottenfels. “The enormous competition in online advertising has made online ads more relevant, r. Iuc. I ad tech fees, and expand. I options for publishers and advertisers.”
Prosecutors are still undecid. I if they will file a case and has declin. I to comment according to Bloomberg.
Google has ask. I a f. Ieral judge to dismiss the states’ complaint. A hearing on that request is sch. Iul. I for later this month.
Search
Google “Helpful Content” Algorithm Update Favors More Authentic and High-Quality Search Results
Google is rolling out a sitewide algorithm b2b reviews update call. I Helpful Content Update, that deprioritizes content written for search engines.
This new update aims to cut down clickbait and help users find people-first content, essentially targeting content that were written mainly for ranking in search engines.
“We know people don’t find content helpful if it seems like it was design. I to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made by, and for, people,” reads the company’s blog post. “This ranking update will help make sure that unoriginal, low quality content doesn’t rank highly in Search, and our testing has found it will especially improve results relat. I to online . Iucation, as well as arts and entertainment, shopping and tech-relat. I content.”
Google announc. I that these changes will roll out in two updates in the coming weeks.