Any goal needs a path to be discover 3 fundamental achieved. A marketing plan works exactly like this path, defining specific strategies in each phase so that, at the end of its implementation, it can achieve the goals listed at the beginning of the project.
Whether you are starting your business, launching a new product, increasing sales or repositioning your brand, all challenges have the same solution: planning. After all, we all know that there is no such thing as luck in business, right? Planning is essential in any business. Since the goal is success, and that does not come easily, planning is not an easy step either. To simplify each part of the process and organize each action for a previously determined period, we can define it in 3 phases: Strategic Planning; Tactical and Operational.
Let’s learn more about each of them:
STRATEGIC PLANNING
As the name suggests, in this stage, we seek to define the strategies that discover 3 fundamental will lead us to achieve our goals in the long term. Consequently, this is the broadest and most complex stage of planning. Here we job function email list need to diagnose the company using SWOT Analysis, which, as you probably already know, helps us list strengths, weaknesses, opportunities and threats. This is where the business environment and the competition are analyzed.
TACTICAL PLANNING
At this stage, we detail the strategies that were what causes direct traffic in google analytics outlined in the Strategic Planning. For example, if the solution to the problem is a complete campaign, we need to define the strategy for this campaign, with channels used and budgets to achieve the medium-term objective. This is where we define the audience segmentation and personas. Along with the positioning that will help us achieve these objectives.
OPERATIONAL PLANNING
With the strategies defined and detailed, the most “practical” part cnb directory of the planning process arrives. When we think about how and when to act in relation to everything that has been planned. This is where short-term strategies are established, where deadlines, tasks and people responsible are designated. Who must act according to a specific schedule in order to be able. To carry out all the actions in each period. So as not to disrupt the progress of the overall process.
Did you notice that despite the different names, the planning stages are interconnected?
Each phase is divided because it is impossible to define long-term goals. As the saying goes, we cannot “take a step too far”. Before reaching a final goal, we need to achieve medium and short-term goals. Which will bring us closer to the goals established at the beginning of the planning process.
Have you already implemented this marketing planning format in your company and achieved satisfactory results from it?
Talk to Amblard, we have a team prepared to plan and achieve the success of your business.