Now that you have identified your competitors, it is time to examine them in more detail. In the “Backlink Research” tab of SEOptimer, simply add the competitor’s domain and click on “Research”.
Note that it may take some time before your competitor’s complete backlink data can be extracted. However, once it is done (usually immediately), you will have a clear picture of their entire backlink profile.
In the previous step,
we learned that a CoSchedule post ranks overseas data for the keyword “best time to post.” We can assume that this particular phrase is used at least once as anchor text in their backlink strategy.
Using SEOptimer’s competitive research feature, we can confirm this theory:
This suggests that you may need to get choosing the right website creation tool other websites to use the same anchor (best time to post) in your backlink campaign.
Note that this is just an example. In a real link building campaign, you will need to analyze each linking domain carefully and be more selective in choosing your target domains.
The important thing is that you learn how to analyze competitors’ strategies and adopt some aspects as your own.
5. Stay on Top of Your Game
Finally, Monitor Backlinks can be used to make sure you never fall behind the competition. The good news is, adding competitor domains automatically schedules email notifications whenever new backlinks are found.
Every time a new backlink is discovered, do your own investigation. Identify what your competitors are doing and where they are building or getting links from.
Most importantly, plan how you can leverage the same strategy on the same domain. This may sound boring, but it will definitely help you stay relevant while you focus on other link building activities.
The above steps may have significantly increased the amount of work you need to do in your backlink campaign.
You now have a longer list of target cell phone number keywords, new link building strategies to implement and more competitors to worry about.
But if you do it, you are guaranteed to see results.