6. Here’s what they Main text
When adding keywords to your body text, follow these guidelines:
- place only those keywords that strictly correspond to the topic of the page;
- don’t overuse the entries – two or three phrases for every 2000 characters is more than enough;
- do not “mix” commercial and informational phrases on one page (read here how to distinguish these types of queries );
- Don’t create text solely for the sake of including keywords; do the opposite: first the useful text, then the keywords;
- Don’t highlight key phrases in bold – it won’t help with ranking;
- use synonyms and different word forms to dilute the semantics;
- Collect LSI phrases (related to key queries) and add them to the text to increase its relevance.
It is important to follow these rules for a reason
For excessive keywords, meaningless texts, and an abundance of grammatical errors, the site may be penalized by search engines . To get out from under the filters, you will have to completely rework the content. Therefore, it is better to do everything right from the start.
7. Alt and Title attributes (for images)
Alt and title are attributes of the HTML tag.
Title — the title of the image. It is displayed in rich people database a rectangle when you hover over the image:
The attribute does not directly affect SEO, but improves behavioral factors, especially in cases where an explanation of the essence of images is required (for example, names of landmarks).
Alt is an alternative text that is displayed instead of an basic guide to computer security for wordpress image if the latter is disabled or impossible to display (for example, if the Internet connection is slow). Alt, unlike title, affects SEO. However, it is worth adding keys to both of these attributes.
Follow the rules:
- add one key phrase to the alt and title that usa b2b list most accurately describes the essence of the image;
- do not add commercial queries (with the words “buy”, “order”, “price”, etc.); the exception is if these words are directly related to the essence of the image (for example, you need to describe a screenshot of a price list);
- Make the alt and title unique for each image.
For more information on attribute optimization, read this article.