But be careful – at Lead Magnet we definitely do not underestimate performance activities, on the contrary. However, we help our clients not to blindly invest in campaigns that do not pay off. On the contrary, we help them find the optimal balance . We gradually find the answer to how much a lead should cost for a specific client and what is the ideal conversion ratio between a lead and a closed opportunity.
Even a brand campaign can bring visible results
Just as important as performance is the brand. We mentioned that the success of brand activities is difficult to measure. But it is definitely not like before, when the client’s investment in brand gambling data singapore campaigns returned in two to three years. Time is also accelerating in lead cost B2B marketing, so a brand campaign can bring visible and tangible results much sooner . Evidence of increased brand engagement can be found in a matter of months.
What is important to say is that there is no general formula that would tell you how much percentage of your budget you should invest in performance and how much in brand building.
For every B2B company
This ratio will be different, however, lead cost we can say that neither should what are social networks: complete guide for businesses dramatically prevail. In short, everything in moderation. That is why one of our goals when working with clients is to find a balance. We always want to tune individual activities so that they work symbiotically with each other . Do you agree? Are you also looking for your own belize lists balance between investing in brand presentation and performance advertising? Get in touch with our Jindro and discuss what your priorities and goals are.
Lead Magnet insider tip
Even in the issue of brand vs. performance presentation, it is crucial to determine the target group of potentials and adapt marketing activities to them. We have discussed the topic in detail before – a well-set marketing strategy in B2B is our daily bread and at the same time the alpha and omega of our clients’ success. If you are interested in the topic of creating action plans (and especially their implementation), read our blog.