LinkIn: scoring with relevance
Going viral is not possible on LinkIn … With one exception, but then it is usually still within the boundaries of a theme and its followers. Going viral should not be a goal in itself on LinkIn, but establishing (lasting) relationships should be.
Use the correct terms
The quality of the content is decisive on LinkIn and the relevance to the subject (such as ‘marketing’) determines specific database by industry that quality. Use the right terms on LinkIn, so that the algorithm can pick up well which (field) area you are talking about. Keywords in the responses also play a role here.
Not just likes
Of course, the algorithm also responds to the number of responses, the extent to which people read (expand) a text, watch the video, click through images, etc. The time when we only measur success on social mia by the number of likes is long gone.
Mentions (@…) will help you score on LinkIn. Relationships are key within this channel. Who you know, determines who you are. LinkIn’s algorithm responds strongly to the proximity of the connection, the degree, or the extent to which your behavior on specific topics is similar.
Also read: How to calculate the engagement rate of your social mia content
The LinkIn Algorithm
The LinkIn algorithm has been shaken up quite a bit in the past year. It is now even more:
Spam and bot prevention
Focus on seeing content from connections (vs. non-connections)
Aim at sharing knowlge and expertise
It is common knowlge that a post is ‘test’ on a part of the followers. With good results, LinkIn shows your message to a wider search engine optimization mails audience. The first hour after a post is decisive. That is why there are also the many ‘LinkIn boost groups’, which you may also be a member of on WhatsApp. It is a matter of time in addition to the scanning before this is filter out in the algorithm, I would think. And you already knew that external links slow down your reach on LinkIn, right?