How to quickly Although it does not have a significant impact on ranking, it is better to choose a domain name so that it includes the main key (or at least a part of it indicating the specifics of the activity). This will help search engines to better determine your field of activity, and users will immiately understand what you do.
Examples of “talking” domains in the top for the query “bicycle store Moscow
The keys in the domain name can be us both in transliteration and in translation into English.
The importance of using keywords in a website’s address when ranking in search engines was confirm by a leak of Yandex code .
2. Page URLs
Set up the display of CHPU on the site . This will allow you to generate URLs automatically bas on the h1 header (in transliteration) or set the page address manually.
Example of CHPU generat bas on the h1 heading
Such page addresses are more informative for users and search engines. In comparison, non-CHPU do not transmit any significant information:
Uninformative URL
3. Title and Description
Adding keywords to a domain name and website URL is more job seekers database of a helpful recommendation than a rule. The same cannot be said about the Title tag and the Description meta tag.
Title is the title of the page that appears in search esults:
The Title content is not display on the website page. The optimal lead magnet is a premium partner for pipedrive crm length of the title is about 60 characters with spaces. One main phrase is add to the Title, which most accurately conveys the essence of the document. It is advisable to place the keyword closer to the beginning.
Description is a short description of the page content
Google often displays meta tag information in the snippet, Yandex takes it into account when determining the relevance of the page, but forms the snippet at its own discretion. The optimal length of usa b2b list Description is up to 300 characters with spaces (this is how much Google shows in the snippet). The description can use one or two occurrences of the keyword, and the main information should be plac in the first 160-170 characters (if Yandex decides to show Description in the snippet, then this will be its display length.