He is a writer with the soul of a marketer, or perhaps it would be more accurate to say a marketer with the soul of a writer
What is clear is that the person who dedicates himself to storytelling is a writer, storyteller, empathetic and romantic.
This job can be done perfectly by an editor but, and this is very important, not everyone is capable of doing it: to be a storyteller it is not enough to write well, but you have to know how to transmit and excite the reader.
words that touch the heart
And that requires a combination of natural talent and the development phone number library of expressive skills through knowledge and experience.
Let’s look at an example in video format, but with a script by a great storyteller (who develops his work in writing, but the execution is another thing).
In this video we learn about the history
of the Johnnie Walker whisky company , a story of intelligence, innovation, ambition and overcoming. It is easy to empathize with some of the characters who, over the years, have given this brand a boost.
Storytelling is a great tool for showing the company’s values, provoking do you want to receive regular doses of ppc interaction with the audience and humanizing the brand.
You can find the storyteller: in his free time reading a working as journalists good novel and with his notebook smoking even in the cinema.
Journalist: technique in its purest form
Journalists, by training, come with strong skills as standard, such as a high capacity for writing and research.
This is why it is common to see them working as content writers : because they bring great solidity to any text due to their technical command of words and arguments.
However, a hard-nosed journalist, who has no previous experience in marketing, excels at writing press releases, articles and reports. That is, in those working as journalists thailand lists contents that require reporting in a more neutral manner.
you will have a very strong point when it comes to writing content for the media.
After all, no one knows better what a journalist wants than another journalist, and that is why they know how to adjust the content perfectly so that it passes the filter of the media in question.