You may have already noticed the great importance of YouTube Live during social isolation, but have you stopped to think that this could be a great tool for applying digital marketing strategies and increasing your sales?
If you don’t use the platform yet, it’s time to include it in your marketing efforts, and we’ll help you get started. In this post, you’ll learn more about YouTube Live and discover how to generate qualified leads. Read on!
YouTube Live and digital marketing: the perfect match
Launched in 2005, YouTube special database became a giant in the video sharing segment and today has more than 2 billion active users per month. With this number, you can already see the great potential of the platform, right?
Over the years, the channel has brought more business opportunities and has become an excellent digital marketing tool. To give you an idea, YouTube Insights from 2019 showed that 55% of users search for a product on Google and then on YouTube to make a purchasing decision.
Now, living in a period of social isolation due to the coronavirus, live broadcasts on YouTube have become very common, but many people still don’t know the tool’s potential to increase the capture of qualified leads, that is, more likely to purchase your solution.
After all, how do you go live on YouTube?
Going live on YouTube has two voice commerce and virtual assistants advantages: low cost and ease of execution. You can broadcast from your computer or directly from your cell phone in a very simple way.
Before you begin, it’s worth remembering that your account must be up to date. YouTube will review your account and confirm your identity before enabling the broadcasting tool: this process can take up to 24 hours, so do everything in advance.
Step by step guide to doing a live stream on your cell phone
- Access the application and click on the uae cell number -shaped icon located at the top of the screen, selecting the “live broadcast” option
- Now fill in information about the live: title (make it attractive), privacy type, location and description.