There are a ton of fintech platforms and cryptocurrency exchanges on the market. But how do you optimize the latest website that promotes fast payments, Bitcoin and Ethereum as a driving force, and a blockchain community with the help of SEO?
The truth is, it’s hard to come up with an original platform idea that displays everything from Ethereum prices to SWIFT payments and is well-optimized.
It all starts with the content
Content is king of SEO](content-king.jpg)
It all starts with content. Content is king. This telemarketing data phrase holds true regardless of the industry or type of content, and it particularly applies to the financial sector. Companies dedicated to finance must produce valuable content to remain competitive.
Always keep your audience in mind when crafting an article. People who follow the finance and cryptocurrency industries may be highly knowledgeable on the topics, but many of them are still new to the space. Make sure your content is easily accessible and understandable.
A quick search on Ahrefs shows that the word “crypto exchange” has a keyword difficulty of 96, making ranking nearly impossible. This is similar to many other fintech-related keywords.
Long-tail keywords are all the rage in today’s crypto email list SEO world. It makes sense because it helps you target people searching for that specific keyword more than your competitors. Let’s say you’re selling shoes online and want to get more sales/leads, you could target words like “shoes for women with foot problems” versus “women’s shoe store.” Target a need of someone searching for that specific phrase versus a broad product category.
Building authority
Having high-quality backlinks is the backbone of five minutes passed any financial website. Since there’s a lot of money at stake, there are plenty of scam websites. Just because another site has backlinks from “big” sites doesn’t mean it’s automatically good, so don’t rely on reach alone. Building high-quality backlinks should be the goal of financial companies that want to reach the top of search engine results pages.
Make your website incredibly fast
Speed is everything when it comes to transactions. One second too slow and you’re already late to the party. Make your website fast enough to load instantly on any device, regardless of location or internet connection. A CDN (content delivery network) is specifically designed to provide each visitor with an exceptional experience and can be implemented by businesses of all sizes.