The heart is the organ in heart of business our body responsible for transporting blood, oxygen and nutrients to all the cells in our body. Without it, our body stops functioning. If we think about it, the role that marketing plays in a heart of business company is similar to that of the heart in the human body. Blood becomes strategy, oxygen becomes departmental interaction, nutrients become value for the customer and life becomes profit.
Let’s start by addressing the issue of
In a very way, this should be as an answer to the question: “Where do we want to go?”. Define which market/markets to be present in, understanding the specificities of this choice, and identifying how it is possible to generate differentiating value for the customer. Do not confuse strategy with tactics: tactics refer to the set of tools/actions to achieve the objective in the strategy. It is, therefore, the path to achieving the strategy. Let’s look at a very common practical example today: the sudden desire of companies to be present on all social networks. Understand that social networks are just a marketing tool. Don’t think that marketing is to that. It is necessary to align the company’s strategy with the content online. Each social network has its own particularity, its own identity and is at different audiences. If there is no planning and alignment between what will be online and the company’s strategy, all the effort will be in vain. See them as being one of the many possible tactics to use to achieve the objective.
Since marketing is responsible for
Designing and implementing the company’s strategy, we can easily see that it is an area that cuts across all departments: R&D, through usa whatsapp number data market analysis and development of new products; Design, through market analysis and product differentiation in terms of communication; Logistics, through the management of materials, product stocks, campaigns, etc.; Management, to ensure that the strategy is following the objective and achieving the results; and last but not least, the sales team, in order to understand the inputs of those who are actually on the ground.
Creating perceived value for the
Customer is another aspect under the responsibility of marketing. A correct and in-depth market analysis is essential to generate wp-optimize does not have differentiation, regardless of whether you are dealing with a product or service offer. After all, who wants to be just another company, offering just another service or product that is the same as so many others?
Finally, the fundamental issue for
The survival of any company arises: profit. Let’s be honest, as controversial as this may seem, companies exist to generate eu phone number profit. What managers really want is to ensure the company’s survival. This can only be through profit. It is up to marketing! professionals to create a personality for the brand, so that it is seen in a certain way. This arduous task of defining a distinctive positioning in! a highly competitive market is fundamental to the success of any company.