Meta is giving creators the ability to use a wider variety of music for video content with the new Music Revenue Sharing program.
Meta introduced the Music Revenue Sharing program, which allows video creators to include licensed popular music in their videos on Facebook and earn a share of in-stream ad revenue. Video creators will receive 20% revenue share on eligible videos, with a separate share going to rights holders and to Meta.
For your content to be eligible for the program
it must satisfy Facebook’s monetization dataset policies, Community Standards, and music guidelines. Music or videos that violate these terms still risk penalties, such as demonetization. Video creators must also be eligible for in-stream ads and meet Facebook’s monetization eligibility standards. In addition, eligible videos must meet this criteria:
- The Facebook video should be 60 seconds or longer and uploaded to a Facebook Page.
- The featured song must be covered in the Licensed Music library, which contains all eligible songs for Music Revenue Sharing.
- There must be a visual component in the video; the licensed music itself cannot be the primary purpose of the video.
Here’s how Music Revenue Sharing works
- Upload your video (60 seconds or fair performance evaluation system and incentives to create win-win value longer) to your Facebook Page via Creator Studio or directly upload it to your Page.
- If the song is eligible for Music Revenue Sharing, you’ll see a notification within Creator Studio and Support Inbox that confirms this.
- Once the video is published to your Page, you’ll receive a notification confirming that your video is earning and sharing revenue.
- Creators can monitor their progress on expected earnings from in-stream ads at any time in Creator Studio.
Meta has begun the global rollout of Music Revenue Sharing to video creators. They also promise to expand the Licensed Music library to include more licensed songs and eventually evolve the experience for creators.
Social
Experiments With Expanding Music Options for Videos
is expanding their partnership with the b2b reviews music industry to give creators more options to include music in their videos.
YouTube’s product teams are constantly testing out new tools and features to help users find, watch, share, and create content more easily. One of their most recent feature experiments is growing the platform’s partnership with the music industry to give creators more music options for video content.
In an announcement, YouTube says that they’re also introducing the ability for creators to access their partners’ music while still being able to earn revenue on their videos. However, as of now this feature is still being built and tested with a limited set of creators. To learn more about the latest YouTube test features and experiments, read the YouTube Help article.
What you can do next:
- If you have a Google Business Profile, use the automated FAQ responses to answer popular and relevant questions from your customers. This saves both you and your customers time and ensures that customers get accurate information directly from your business.
- Audience demand for short-form content still continues to grow, so it’s a good idea to try it for your business. Create short-form videos that capture your audience’s interest and see how they can help you achieve your business goals.
- Utilize licensed popular music on your video content to hook viewers and help increase your post engagements.
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