Google : it will be possible to exclude data about poorly measured conversions in smart bidding campaigns.
Google : it is now possible to see the estimated size of similar audiences, even if they are not in campaigns.
Google : On July 1st,
It will stop supporting Gmail campaigns. If you want to display ads in Gmail, you can only do so through Discovery campaigns.
Google : announced that it will 99 acres database start testing an alternative to third-party cookies. They call it “Federated Learning of Cohorts (FLoC),” which pairs people with similar interests into cohorts to ensure better privacy.
Google : in the US, they added the option to mark a business as “identifies as Black-owned” to the Merchant Center. I don’t know if this will be useful to any of you, but I found it interesting.
Google + FB :
Threatens to shut down Australia’s create a clear and concise message services if it actually introduces compensation for news publishers for publishing links to their content in search and on FB.
Google : RSAs are now the default ad format, but it will still be possible to create ETAs.YouTube : don’t forget to implement parallel tracking for video campaigns, deadline is April 30th.
News – Facebook
FB : testing the ability to select topic maldivian lads categories for which your ad would not be displayed in the feed
FB : introduces an overview of ad problems in Business Manager, useful!
Facebook and Instagram : integrate with Shopify and offer Shop Pay as a payment option, which should help significantly increase conversion rates.
FB : got into trouble again due to inflated metrics, which they allegedly deliberately didn’t want to fix because it would have a big impact on their revenue