Abandoned cart emails are a staple of ecommerce marketing, but SMS marketing is quickly becoming a more effective way to recover lost sales. In fact, according to a study by CartHook, SMS marketing has a 45% conversion rate, compared to just 15% for abandoned cart emails. There are a few reasons why SMS marketing is so effective for abandoned cart reminders. First, SMS messages have a much higher open rate than emails. According to Campaign Monitor, the average open rate for SMS messages is 98%, compared to just 20% for emails. This means that your abandoned cart messages are much more likely to be seen by your customers. Second, SMS messages are more personal than emails.
If a customer abandons their cart they’re probably still interested in
Buying the product However if you wait too long to send them an abandoned cart reminder, they may have forgotten about the product or found it somewhere else. SMS messages can be sent immediately after a customer abandons their cart, which gives you a better chance of recovering the sale. So, how many brands are using SMS marketing for abandoned cart reminders? According to a study by Twilio, 60% of ecommerce businesses use SMS marketing for abandoned cart reminders. This number is expect E-Commerce Photo Editing to grow in the coming years, as more businesses realize the effectiveness of SMS marketing. If you’re looking for a way to improve your abandoned cart recovery rate, SMS marketing is a great option. By following the tips above, you can increase your chances of recovering lost sales and boosting your revenue.
Offer a discount or incentive This will give your customers
A reason to complete their purchase. Send your messages promptly. The sooner you send your abandoned cart reminder. The more likely it is that your customer will still be interest in buying the product. Track your results. Use a tracking tool to see how many customers are responding to School Email List your abandoned cart messages and how much revenue you’re generating. By following these tips, you can use SMS marketing to recover lost sales and boost your ecommerce revenue. Here are some examples of successful SMS marketing campaigns for abandoned cart reminders: Nike: Nike sends a series of SMS messages to customers who abandon their carts. The first message is a friendly reminder that the customer has items in their cart. The second message offers a discount if the customer completes their purchase within 24 hours.
