What are the potential privacy concerns associated with SMS marketing for brands?

SMS marketing is a powerful tool for businesses to reach their customers and drive engagement. However, there are also some potential privacy concerns associated with this type of marketing. Here are some of the most common privacy concerns associated with SMS marketing: Unauthorized use of personal data. When a business collects a customer’s phone number…

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What percentage of brands use SMS marketing to share exclusive content and offers?

In today’s digital age, consumers are bombarded with marketing messages from all angles. Emails, social media, and even traditional advertising are all vying for their attention. So how can brands break through the clutter and reach their target audience with their messages? One increasingly effective way is through SMS marketing. SMS, or short message service,…

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