Research shows that social media plays an important role in influencing the voting behavior of young people. TikTok and Instagram are excellent platforms to share views and have discussions, which leads to increased political engagement and a higher voter turnout.
Influence on undecided Trump voters
But it’s not just young people who are calling the shots. The question remains how Kamala’s social presence can influence undecided Trump voters. Social media often function as echo chambers . Users often encounter information that confirms their existing beliefs, hello algorithm!
This means that the visibility of the current vice president of the USA does not so much lead to a change of opinion. phone number database However, targeted campaigns that play on the concerns of the Trump supporters are effective. It is therefore important that the Harris campaign team also sets the right targets on social media.
Tim Walz’s role in this story
Kamala Harris’s takeover of Joe Biden’s role creates new dynamics. Original Trump voters, attracted to the future scenario he paints, may doubt Harris’s ability to make similar changes. Kamala has been politically active for a long time and is seen by many as part of the establishment, which doesn’t work in her favor. Social media helps her message of progress and innovation get across, which may help convince this group.
Last week, Harris announced that Tim Walz would be her running mate in the presidential race. Walz has a friendly demeanor and a somewhat softer approach than other politicians. He keeps his cool and can appeal to and reassure the wavering Trump voters.
The former teacher and veteran is a bridge builder who warmly addresses Trumpists, calling them neighbors and family members. search engine optimization mails Social media helps spread this message, with the Harris-Walz combination bringing balance to the political landscape.
Voter segmentation on social media
In addition to young people, older and more conservative voters are also active on social media, although you find them more on Facebook than Instagram, TikTok and X. I wonder whether Harris’ team will also approach the different target groups in a segmented way and whether there is a difference in the the growing importance impact of social media on these groups. Memes and viral content are a hit among young people, but the conservative segment prefers to see targeted content.tion. And thus helps you stand out to HR managers an