Social media advertising is digital advertising that uses social media channels (such as Facebook, Instagram, TikTok, and LinkedIn) to display ads to your target audience.
Social media advertising helps you connect with the audience you want to reach, whether they are new customers or existing customers what is social media advertising.
Sometimes referred to as paid social media, social media advertising works well for any type of business. It can help you increase brand awareness, gain new customers, and boost revenue.
Paid Social vs. Organic Social: What’s the Difference?
Paid social media is advertising on phone number lead social media that a business pays for.
This includes sponsored posts, video ads, and display ads.
Here is an example of a Facebook ad from Nom Nom:
Organic social content, on the other hand, is the typical unpaid content that a company shares on its social media.
Such as text-based posts, videos, images, and memes.
Here is an example of an organic Instagram post from furniture company Article:
When you post organic content on social media, it’s likely to be seen by:
- Your followers
- Your followers’ followers (if they share or like your posts)
- People searching for hashtags you’ve used in your posts
But with so many people and businesses competing for attention on social media, organic content isn’t reaching as many people as it once was. Which makes paid s
Social media advertising (just one of a few types of online advertising ) allows you to share content with a targeted audience to help you drive your specific goals.
Let’s take a look at a Facebook ad from the clothing brand Reigning Champ.
We know it’s an ad because the image says “Sponsored” in the top left corner:
5 key benefits of social media advertising
There are many benefits to concluding our article on “seo for lawyers and law firms” the future of seo for lawyers running social ads. Here are a few:
1. Target specific audiences
A target audience is a group of people who are likely to be interested in your products or services and who share certain characteristics.
Running paid social media ads to a targeted audience ensures that your ads are shown to people you expect to be interested in your posts.
This helps increase the likelihood that cell phone number they will engage with or pay attention to your ad. No more crossing your fingers and hoping that your organic post is seen by the right people what is social media advertising.
And social media platforms allow you to target an audience based on specific details.
For example, on Facebook, you can target an ad based on location, age, gender, demographics, interests, behaviors, and languages.