Before I tell you what Brand company worth Equity is, I invite you to experience it: look at these two sneakers below, one from Nike and the other unknown; one of them will be a gift for you. Which one will you choose?
Now think about your choice. You may or may not have chosen Nike sneakers, but the brand certainly influenced your choice. Among these influences we can think of: Nike sneakers are more expensive; Nike sneakers are of higher quality; Nike sneakers are not just sneakers, but an artifact of a community engaged in self-empowerment: just do it! (the brand’s slogan). And these three thoughts are part of an unconscious and conscious construction of what Nike is.
Do you understand where I’m going with this? “Brand” in English means brand, and the set of words “Brand Equity” can be translated as “Brand Equity”. In direct terms: how much is that brand worth? So, I’d like to take this opportunity to ask you: how much is Nike worth to you?
This is brand equity: value on how the consumer thinks, acts, feels, recognizes the brand, and how this influences the company’s profitability. Nike has its monetary and symbolic value in its products and also in its brand. But now comes the crux of the matter: how to build an empire of values like the American clothing, sneaker and accessories company? See below for some tips.
WHO IS YOUR AUDIENCE
First of all, it is important to know your company’s target c level contact list audience, their habits, behavior, thoughts, what they demand, how they use your product/service, why they use it… It is important to know in depth who you sell to, only then will you know how to connect with them to the point of generating some symbolic value.
#AmblardTip: listen to your customer. Today, with digital technology, it is even easier to observe what your audience is saying about you, what feedback they give and what in their words could be a business opportunity or threat.
WHAT BRAND IMAGE
Name, logo, colors, elements, slogan and packaging, all determine who your ideal customer is of these must be aligned with a single line of thought. This way, your audience – over time – will be able to identify your company more easily among so many others. Furthermore, these elements will be taken into account on a shelf, as they persuade consumers who do not analyze much information such as price and descriptions.
WHAT YOUR COMPANY SELLS
What is your product/service? What is its quality? What solves or cnb directory awakens? Beyond the product, what experience does your business provide in the consumer journey? All of this will constitute what your brand offers and means to your customer.
KNOW WHERE, WHEN, WHAT AND HOW TO TALK
Knowing your audience will help you know where to find them and dedicate your greatest efforts. Furthermore, knowing the right time to say what to say and how to position yourself is essential to creating identification and fostering a lasting relationship with your audience, and this is only possible through planning.
ADDED VALUE
It is also necessary to define: what does this brand and product/service represent? In order to position yourself and embed emotional value into the company.
With these practices, you will be able to start the process of building your company’s Brand Equity. But you need patience, this is a long and never-ending process.
I’ll take this opportunity to add one last tip: don’t stop! You need to maintain yourself! Communicate constantly with your audience. Otherwise you could be swallowed up by an Adidas and stop being relevant to your consumer. After all, you’ve stopped paying attention to them,