If you want to mistakes you’re making improve your efforts and implement “omni-channel personalization” into your business, start by analyzing your customer data to determine which communication channels they prefer. This will allow you to tailor your messages to the specifics of each channel.
Here, it’s a good idea to test mistakes you’re making different formats. For example, you can send personalized offers in push notifications and personalized reminders and notifications in WhatsApp messages. The idea is to see what mistakes you’re making resonates with your target audience. No matter what you do, it’s important to ensure consistency across all platforms to create a seamless customer experience. And that’s exactly what iPresso is for!
Mistake 2: You’re overdoing the personalization
Second, you need to be careful about how much customer knowledge you personalize. Customers generally know that companies know a lot about them. But that doesn’t mean they’re comfortable with that knowledge.
Personalization should be limited to what a customer has explicitly told you or done on your website, even if your analytics tools provide more information.
Imagine a customer browsing your website and looking at running shoes. Instead of placing an order, the customer receives an email a few days later with personalized running shoe recommendations based on their visit. And that’s fine, but if in that same email you remind them that their last pair of running shoes was two years ago and it’s high time they bought new ones, even if you have access to that information, it could be perceived as intrusive and an infringement on customer privacy.
To avoid these issues, base your personalization only on actions that customers have taken explicitly (such as browsing a category, adding products to a cart, or signing up for a newsletter). It’s also best to focus on actions that happened in the recent past, not two years ago.
Error 3: Outdated customer data
Personalization is almost impossible without data these days. If your store or business is operating on outdated customer information, your personalization will be ineffective. Imagine sending personalized emails or push notifications to a customer who has long since unsubscribed from your brand. In such a situation, you will definitely irritate that person and even get into legal trouble.
This can happen relatively easily, for example if the list of people who have opted out of marketing communications is not regularly updated or is not made available to all employees in the marketing department.
If you want to avoid this mistake, make sure that
everyone involved in personalization activities has access to the latest customer data,
customer information is greece whatsapp number data stored in one place (this way you can avoid another common problem, data chaos) and is updated automatically (e.g. when someone unsubscribes from your marketing list),
all marketing tools are integrated with the same database.
Mistake 4: Too much communication
This is another common problem. Flooding your customers with too many emails, push notifications, or personalized text evaluation of link building methods messages will come across as pushy, not positive and helpful. And yes, you want to stay in touch with your target audience. But you can’t send too many messages. Over-communication often leads to irritation, higher unsubscribe rates, and even negative brand perception.
Customers appreciate personalized messages, but there are also boundaries that businesses should never cross. What can you do to avoid this mistake? Above all, focus on quality, not quantity. Segment your audience and only send messages when they offer real value to customers, whether it’s a reminder, a special offer, or an update that aligns with their interests and previous activity on your website.
Additionally, it’s a good idea to monitor customer engagement data to see how it’s going and adjust the intensity and frequency of your communications to meet customer needs.
Mistake 5: You forget about GDPR
If you operate in the European Union, everything you do in terms of marketing must be GDPR compliant. In short, you eu phone number need your customers’ consent to communicate with them. Everyone on your marketing list should be verified for all necessary consents. For example, you may encounter a situation where someone has agreed to receive your newsletter but has not consented to other forms of marketing communications. You need to be aware of this and respect their choice.
In this case, our GDPR manager is very helpful. With it, you can easily manage and verify your customers’ consents. This tool will also allow you to check registration and unsubscribe statistics. You also have access to statistics of contacts who have given their consent or unsubscribed. All this is available in one clear panel, which contains all the data and statistics you need to always act in accordance with GDPR.