Example of optimized The inclusion of a key phrase in the Title affects ranking, Description is ne rather to increase the attractiveness (and therefore clickability) of the snippet. Compare two snippets in Google search results.
In the first case, we see clear information about the page content in the description. Note that the keywords from the query in the snippet are highlight (highlight) by the search engine.
What you shouldn’t do when entering keywords into Title and Description:
- repeat the same keys;
- list keys without explanatory text;
- mislead users by placing irrelevant keywords;
- violate the rules of the Russian language, including using words in incorrect word forms, incorrectly coordinating them (“car rental order”).
Read more about SEO-friendly tags in our article .
4. Heading h1
Unlike Title, this heading is display on the page. It is advisable overseas chinese database not to duplicate the contents of Title in h1, especially when it comes to online stores.
H1 on the website of an online cosmetics store
For example, for a product page, the Title may look like: “Buy a Siemens refrigerator in Moscow.” If you make a similar h1, search engines may perceive this as an attempt to manipulate the search results. Another thing is if the page gets an h1 like “Siemens refrigerators.” That is, on product pages, it is advisable to use more general queries in h1 than in Title.
5. Subheadings h2-h6
Subheadings are design to structure the page content and b2b marketing questionnaire simplify navigation. Subheadings use key queries that are logically relat to the main key and specify it.
A common mistake is duplicating the main key in usa b2b list subheadings. For example, if h1 says “Siemens Refrigerators”, then you shouldn’t repeat in the subheadings: “How to choose a Siemens refrigerator”, “Parameters for choosing Siemens refrigerators”, “Cost of Siemens refrigerators”, etc. It is enough to write: “Selection parameters”, “Functions”, “Cost” – and it is clear that we are talking about Siemens refrigerators.
h3 subheadings in article about choosing a teapot.