How to Prepare Website Pages for Search Queries

How to Prepare In response to a user’s search query, a list of suitable pages appears in the search results. How does the search engine determine their relevance? One of the factors is the relevance of the page content to the query. By placing keywords, we let search engines know that the information of interest to the user is located here.

Which page elements should contain keywords? In what quantity? How to enter them correctly? What tactics are best to avoid? This is what we will talk about.

How to Prepare Search Engine Recommendations

The importance of using keywords is indicated by Yandex in its “ Recommendations for creating websites ”:

The search position depends on how well the site gambling database content matches the search queries. Therefore, when creating a site, it is important to understand how users formulate their needs in the form of search queries.

Google also recommends paying attention to keywords in its recommendations for webmasters :

Choose words that people might use to search for your content and place them prominently on your page, such as in the title and main heading, as well as in various descriptions, alt text, and links.

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In which elements should the keys be?

In order for the search engine to correctly determine usa b2b list the content of the page, it is necessary to add keys to the following elements of the site and document (page) zones:

  • domain name ;
  • URL ;
  • Title and Description tags ;
  • heading h1;
  • subheadings h2 – h6;
  • main text;
  • tag attributes – alt and title (for images);
  • file names.

Let’s go through each element.

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